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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Hamann Nervudo is an angrier Aventador

Hamann Motorsport made a big splash at the 2013 Frankfurt Motor Show with a modified Lamborghini Aventador. The metallic orange monster has been rechristened the Hamann Nervudo, and packs an extra 60 horsepower and 34 pound-feet of torque, thanks to a few tweaks to the ECU. The other big mechanical change is an optional exhaust, which we're told exists solely to spit fire. Doesn't the Aventador do that already?
The big changes that transform the Aventador to the Nervudo, though, are on the surface. Hamann has made some significant aerodynamic adaptations, starting with a massive rear wing and a reformatted diffuser, with the latter made of unpainted carbon fiber.
Up front a two-piece, carbon-fiber spoiler creates a more aggressive fascia, although the overall effect is somewhat lessened, as Hamann has fitted what can only be described as flared nostrils to the Nervudo's front end. While we aren't crazy about the nose, the new side skirt and engine vents are both nice touches, particularly the scoop on the roof. Not surprisingly, the body enhancements are all available in carbon fiber. A set of multi-spoke whees from the Hamann Professional collection has been chosen to replace the stock Lamborghini items, with 21-inch hoops out back and 20-inchers in front shod in the requisite, ultra-sticky Pirelli tires.

Lamborghini's Huracan quicker than its costlier Aventador?

Car and Driver threw a leg over the Lamborghini Huracán and rode it hard all around the 16-turn Circuito Internationale Nardò, next to the banked oval that's brought us many a top-speed video. On the way to discovering the bull calf sweetly eclipses the Gallardo it replaces, CD also discovered that - comparing their own tests - it is faster from zero to 60 miles per hour than its paterfamilias, the Aventador.
Now, we should all know that 0-60 tests are an imprecise discipline, but CD's Eric Tingwall torched the sprint in the Huracán in 2.5 seconds - yes, faster than a whole lot of other very expensive super-coupes. In the magazine's last instrumented test of the Aventador Aaron Robinson ran 3.0 seconds, and for more Aventador perspective we can compare Motor Trend's 2.8 seconds, also scored at Nardo, Road & Track at 2.7 seconds and Lamborghini's estimated 0-62 mph time of 2.9 seconds. Any way you chop that up, 2.5 seconds beats it. A bit of a shock, then: Lamborghini lists the Huracán's 0-62 mph time as 3.2 seconds.
We'll get a more precise idea of the discrepancy when more tests come online, but for the moment - and in this one respect - we've got the $241,945, 602-horsepower Huracán showing its angry backside to the $397,500, 691-hp Aventador. Even if it remains true, though, we're not sure it matters; in a figurative case of Predator versus Alien, it's arguable that the only way to be wrong is not to own one.