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Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

Low-rider Lamborghinis, motorcycle gangs and Yakuza make Underground Hero a must watch

Japan's Yakuza are some of the most dangerous and feared criminals on the planet, known for a disturbing level of commitment and honor. Just do some research on yubitsume to see what we mean.
Underground Hero: Love To Hate Me is a video from Luke Huxham, that takes a look inside Yakuza car culture, showing that these dangerous criminals aren't all that different from normal enthusiasts when it comes to their cars. Focusing on Shinichi Moroboshi, owner of a modified Lamborghini Diablo and someone we wouldn't be interested in angering, it focuses both on his life in the Yakuza and just what drew him towards the Diablo.
There's also an interesting look at Japan's modding culture, where neon chassis lighting is still alive and well. The effect it has on these cars, mostly from Lamborghini, is actually pretty dramatic, almost classy. The video also focuses on Bosozoku, in this case, Japanese motorcycle gangs. These aren't your Harley-Davidson riding Hell's Angels, rather, these riders lean toward tricked out Hondas and Suzukis (heavily modified cars are also a staple of Bosozoku culture).

Lamborghini spotted filming new Aventador SV completely undisguised

There is a great tradition at Lamborghini in turning its mid-engined V12 supercars into Super Veloce ("High Speed") versions. So after the Aventador hit the scene, we knew it would only be a matter of time before it was to receive the SV treatment. And here it is, spied completely undisguised during a video shoot. Now, we first spotted what we thought was the Aventador SV way back in April, 2013 – the same day, incidentally, that the LP720-4 50° Anniversario edition surfaced. That was a long time ago, however, and what we see here looks like a different beast entirely. It's got a completely reshaped front bumper, bigger air intakes, deeper side sills and a fresh set of steamroller alloys. Out back, there's a massive rear wing and below it, a new rear end with a bigger diffuser and – instead of one central exhaust – four individual pipes to let the big twelve-cylinder engine breath. Speaking of which, you can expect the Aventador SV to come with a big power bump. Just how big, we don't know for sure, but we can extrapolate. When the Miura SV hit the scene in the early 1970s, it only packed 15 more horsepower than the existing model. Though the Countach bred a series of variants over its long lifetime, it never got an SV edition. The Diablo SV arrived five years after its donor with an 18-horse bump, later raised by another 19 hp. But after the Murcielago arrived in 2001 with 572 hp and bumped up to 631 hp in 2006, the SV model came in 2009 with 661 hp. Given that the "standard" Aventador has been out since 2011, we're about on schedule for the Super Veloce, and if precedent proves anything, we could be looking at upwards of 750 horses to come riding around the mountain when they come to the Geneva Motor Show in March. Featured Gallery Lamborghini Aventador SV: Spy Shots View 11 Photos Image Credit: Borja Perez/CarPix Spy Photos Lamborghini Coupe Supercars lamborghini aventador sv