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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

2016 Lamborghini Aventador LP 750-4 Superveloce First Drive [w/video]

I'm not as fast as Peter Muller. The chief driving instructor for one of the most revered exotic car companies in the world can turn in lap times that would shame my best efforts, all while giving me notes over the radio and steering with one hand. He's quick. And still, I kept catching him, even slowing down for him, on the fast, sweeping Turn 3 at Circuit de Catalunya. On Muller's advice I held a mid-track position just past the halfway point of the corner, then tightening towards a very late apex and flat out acceleration into a short straight section. Muller was leading a $1.5-million pack of Lamborghini Aventador LP 750-4 Superveloce supercars, and driving the standard Aventador himself. Forget that the SV has added nearly 50 horsepower and dropped around 110 pounds versus the 'base' model; those are just numbers. The SV makes a hack like me as quick as Lamborghini's top trainer, for at least one glorious corner. This is a special car. It's hard to describe Lamborghini's 6.5-liter V12 masterpiece without using indulgent language. But it's the reworking of this massive engine that starts to explain my Turn 3 pace. The engine drives an impressive set of output and performance figures: 740 horsepower (the eponymous "750" figure of the model name is a metric horsepower quote), 509 pound-feet of torque, 0 to 62 miles per hour in a scorching 2.8 seconds, and a top speed in excess of 217 mph. Lamborghini president Stephan Winkelmann says the use of naturally aspirated engines is "part of our DNA." That dedication makes for a powerful differentiator in our current turbo-sodden area, and a magical experience in the case of the SV. The added output and "enriched torque curve" have been achieved by way of revised variable valve timing and intake, as well as a new lightweight exhaust system. Power comes on with authority even under a few thousand revs, and rises maniacally as long as you're inclined to keep the accelerator pegged. The V12 spins freely and fast, hammering home the need for a ultra-responsive transmission with each run up to the redline. Of course, the bellow of the car is such that I hardly needed the gear indicator on the digital tach to tell me when to shift. The V12 sounds luscious at low speeds, angry at full throttle, and absolutely murderous approaching the 8,500-rpm cutoff. Unless you're deaf you'll quickly learn when to pull on the shift paddle, while keeping your eyes on the blurring road.

Lamborghini Miura from 'The Italian Job' is for sale

Just one month ago we posted on "The Ultimate Lamborghini Miura" going up for sale, a 1968 Miura that had been turned into a built-to-race Miura Jota. This one might be even better, and it is certainly more famous: the 1968 Miura P400 from the opening scene of the movie The Italian Job. Two Miuras were used in that opening scene and some aren't sure that this is one of the actual movie cars, but most sleuths believe it is – and the story of its history since filming is so wild, it could have come from the movie. Iain Tyrell, the owner of Cheshire Classic Cars in England, said he received a tip last Christmas that the Miura was in Paris. The coupe's owner led him to a secret, underground parking garage and gave him three hours to verify that it was indeed from The Italian Job, a challenging task since no one knew what happened to the car since Paramount Pictures returned it to Lamborghini at the end of filming in 1968. It seems that Lamborghini sold the Arancia-colored coupe to an Italian dealer, and it had four owners up to 2005 when Norbetto Ferretti bought it. Ferretti is not only one of the founders of the Ferretti shipbuilding group, he is the son of the dealer who bought the Miura from Paramount after the movie - and neither Ferretti nor any of the car's previous owners realized it. Octane magazine ran a 15-page feature in its March issue with all the forensic details matching this car to the movie car, however, even the magazine says it can't be sure. A different classic car broker recently put it up for sale, but that broker still doesn't believe it's the movie car. Top Gear called the film car "the coolest car in the world" in 2004, and if it is the real deal it's said to be worth more than one million pounds, or $1.5M US. Tyrell and his partner Keith Ashworth have listed the car for sale, the price "POA," which means "price on application" in UK-speak. In layman's terms that means, "Bring money." In the video below you can see the star of the show in the movie's opening scene. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.