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Lambo to quarantine twin-turbo V8 to Urus

Lamborghini is planning to slot a 4.0-liter twin-turbo V8 into the Urus sport utility vehicle. But don't expect the engine to make its way into the Italian firm's supercars anytime soon. According to the latest report, that forced-induction mill will be limited exclusively to the sport ute for the foreseeable future. Speaking with Autocar, CEO Stephan Winkelmann reiterated that the Urus will be the only Lamborghini model powered by the turbo eight. "On the supersports cars we are convinced that the choices we have made with the naturally aspirated engines are still the right ones," said Winkelmann. "We are not saying that future engines will never beat what we have in our cars; we are saying as long as there is nothing that is better, especially at low revs or in terms of the sound that the V10 and V12 have, we stick to them." While its rivals have embraced turbocharging, Lamborghini has been a steadfast holdout for high-revving, naturally aspirated engines with two-digit cylinder counts. Ferrari, for example, has slotted a turbocharged V8 into both the California T and 488 GTB. McLaren uses a turbo V8 in all its models. Lambo's own sister brands Porsche and Bugatti also use turbochargers. But the Huracan eschews forced induction for an atmospheric V10, as does the Aventador for a V12. The Volkswagen Group of which Lamborghini is part employs a 4.0-liter twin-turbo V8 for both the Bentley Continental and numerous Audi models. We'll likely be looking at a version of this engine to power the Urus, which is also expected to offer additional powertrain options in the future. The last time Lamborghini offered an SUV was with the LM002 of decidedly different orientation, powered by a version of the V12 engine from the Countach. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.