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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Lamborghini driver revs while Aventador bursts into flames [UPDATE]

UPDATE: The Aventador obviously has a V12, not a V10. It has been corrected below. Listening to an Italian V10 V12 screaming at the limit is one of the true joys of the automotive hobby, especially with the visual accompaniment of little licks of flame are shooting out of the exhaust. There's a time and a place for such an aggressive mechanical display, though. This Aventador owner in Dubai hopefully learned his lesson about being too exuberant with the throttle while stationary after his Lamborghini went up in flames. Several bystanders yelled out warnings, but the driver must have been partially deaf from revving the V10 V12 a little too often. The guy just drove off with flames eating up an increasing amount of the Aventador's rear. He didn't get too far though before the little blaze turned into a full-blown conflagration. While this was an expensive mistake, but the driver reportedly wasn't injured, according to The Telegraph.

Lamborghini Huracan gets incremental upgrades for 2016

Lamborghini is rolling out a series of upgrades for the Huracan. And minor as most of them may be, they'll likely only further the desire among enthusiasts to get behind the wheel. Chief among the enhancements is a new cylinder deactivation system system that drops from ten cylinders to five under light loads. Lamborghini refers to it as the first such system to be implemented on a naturally aspirated V10, though it should be noted that is corporate cousin – the Audi R8 – incorporates a similar setup. Apart from selectively shutting down one of its cylinder banks, the 2016 Huracan benefits from a retuned all-wheel-drive system that promises "a neutral and even more improved driving behavior." The rest principally comes down to trim, including matt-black air vents and more leather inside, along with available cruise control and other convenience features. There's a new ten-speaker Sensonum audio system available, along with the global rollout of the optional sports exhaust, and an extension of the Ad Personal personalization catalog. Finally, buyers will also be able to show off even more than before with new carbon-fiber engine bay trim, a transparent cover, and even LED lighting. Although the options stand to inflate the price significantly, the base price with all of the standard upgrades remains the same. They're being applied to both the coupe and the recently revealed Spyder for the new model year. The Raging Bull marque is also tipped to be preparing a new rear-drive version that's expected to be unveiled later this month in Los Angeles. Related Video: Lamborghini Huracan LP 610-4: Model Year 2016 Product Updates Sant'Agata Bolognese, 06 November 2015 -- Following its successful market introduction in 2014 the Lamborghini Huracan LP 610-4 is now available to order with a number of updates. The new contents focus on efficiency, drivability and luxury and are already available with the 2016 model year. The price of the Huracan LP 610-4 remains unchanged at 169.500 Euros + tax. As standard, both the Huracan coupe and newly-launched Spyder version include cylinder deactivation to improve engine efficiency; the first time this function is included in a naturally aspirated V10 engine. When full engine capacity is not required, five of the ten cylinders are temporarily deactivated by switching off one cylinder bank.