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Lamborghini could be sold or spun off from the Volkswagen Group

Volkswagen is reportedly considering a sale or stock listing for its high-end Lamborghini brand. The German automaker is looking to fold the Italian supercar brand into a separate legal entity, reports Bloomberg, which cites "people familiar with the matter" who don't want to be identified "because the deliberations are confidential and no decisions have been made." Any of this sound familiar? The goal of spinning off Lamborghini would be to stockpile more cash and other resources for VW's massive planned push into electric vehicles. Back in March, reports circulated that Volkswagen's "Vision 2030" corporate plan might include plans to focus on the brand's core brands — VW, Audi and Porsche. That means the futures of fringe players like Lamborghini, Bentley, Bugatti, motorcycle brand Ducati and design firm Italdesign (and note this isn't a comprehensive list of brand's under the expansive VW Group umbrella) are up in the air. VW, according to the report, is targeting a market value of $220 billion, which is a big jump from the brand's current $89 billion valuation. Bloomberg pegged Lamborghini's valuation at around $11 billion back in August, buoyed by sales and profits generated by the introduction of the Urus sport utility vehicle. On the flip side, Lamborghini is currently grappling with how best to update its supercar lineup in the face of ever-increasing emissions regulations.

New Lamborghini Urus variant sets SUV record at Pikes Peak

Lamborghini has dethroned sister company Bentley and set a new record for SUVs on the track used for the Pikes Peak International Hill Climb. The next evolution of the Urus — which hasn't been unveiled yet — beat the time set by the Bentayga in 2018 by over 10 seconds. Draped in camouflage, the mysterious Urus raced up the 156-turn course in 10 minutes and 32.06 seconds. For context, the Bentayga that just got knocked off the podium's top spot set a time of 10 minutes and 49.9 seconds in June 2018. Lamborghini doesn't want to give away too many details before it unveils the record-setting Urus but it noted that the model was largely stock. The only modifications made were required to comply with safety regulations; the list includes a roll cage, race seats with six-point harnesses, and a fire extinguishing system. If you're wondering "wasn't Pikes Peak held in June?," you're absolutely right. Lamborghini clarified that the Urus was not entered in the official hill climb that celebrated its 100th edition in 2022. Its time was recorded by the event's official time-keepers, however, and the course was evidently closed to traffic for the occasion. Italian racer (and Pirelli test driver) Simone Faggioli set the record. We won't have to wait long to find out what's behind the camouflage. Lamborghini will unveil the next Urus evolution in August 2022. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.  

Santa upgrades to Lamborghini Gallardo, spreads joy in LA

We understand. It's hard to slow down and really take in the holiday season, so it often comes and goes in a blur. That's especially so in Los Angeles, where almost everything moves fast and you feel like a face in the crowd. Determined to keep up with the fast pace and be noticed, one Santa Clause and his "elf" assistant decided to upgrade their "sleigh" - to a Lamborghini Gallardo (no reindeer needed).
We commend Santa's choice in the beloved Lamborghini and think Los Angelenos did notice him (though we're not sure he wanted to be approached by Freddy Krueger up there). Head below to watch Santa and his helper spread holiday joy with V10-powered goodness.