Lp 570-4 Spyder Performante Edizione Tecnica, Rosso Mars/black, Carbon/alcantara on 2040-cars

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Lamborghini exploring more elegant designs

Ferrari's front-engined V12s and mid-engined V8s have taken turns monopolizing the brand's perception; the 550 Maranello was probably the last front-engined V12 to be first-to-mind, now the 458 Italia leads the family. Not so at Lamborghini, where a mid-engined V12 has been the go-to and centerpiece since the extraterrestrial Countach landed, and it still is no matter how much the Huracan outsells the Aventador. That shape, those doors, that engine – they're the franchise. That doesn't mean Lamborghini isn't trying new things. The Asterion LPI 910-4 concept from last year's Paris Motor Show was more than the marque's first draft of a hybrid, it was an exploration of a different avenue in design. According to design chief Filippo Perini, "We need to understand if we can open another window in our future to be not so extreme but also a little bit more politically correct and elegant." The Asterion points at elegance and "a daily use of the car" with more room inside, a slimmer rocker panel and sill for easier entry, and a raised hip point in the seats for a higher driving position. Perini said that from the driver's seat, "You can see the color of the car. That is something unknown in our very extreme designs." Extreme Lamborghinis aren't going away, however – note that Perini spoke of opening "another window" of design. The goal, he said, "is to understand if [its] design language will be appreciated by a different kind of customer." We can't imagine why not, and we hope we get more news about the "hyper cruiser" GT outside of magazine articles and auto show grandstanding. If it were up to us, Lamborghini would open that window all the way.

2013 Lamborghini Aventador LP720-4 50 Anniversario is indeed worth celebrating

Here is the Giallo Maggio candle that carries the flame of Lamborghini's 50th anniversary: the
Aventador LP720-4 50 Anniversario Edition. There will be just 100 of them produced, each one in the buttery hue that has been the most popular color among the Lamborghini palette since the Miura arrived in 1966.
This limited-edition Aventador gets 20 more horsepower than the standard car for a total of 720 horses, and there's a new aerodynamics package to keep all of them planted on the ground. Inside, there's new leather in colors tied to the Bolognese home of Lamborghini: Terra Emilia brown or Giallo Quercus yellow, and black. A new diamond type of stitching also sets it apart from any other Aventador out there.

Lamborghini Centenario | Autoblog Minute

Lamborghini debuted a limited edition car at the 2016 Geneva Motor Show. The Lamborghini Centenario is a car built to honor the 100th birthday of the Italian automaker's founder, Ferruccio Lamborghini.