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Lamborghini invades Miami with Aventador parade, high-speed runs at airport [w/video]

Lamborghini is only starting to throttle the engines on its 50th anniversary celebrations. The company lined up fifty of its Italian jobs for a cannonball run down the south runway at the Miami International Airport, the Aventador Roadster breaking 200 miles per hour, then ran them all through the streets of Miami to be properly introduced to one of their most ardent clienteles.
Contrary to the appearance of the image above, no airplanes had to wait to taxi behind the ground-based flyers. Not that any of them would have had to wait long, though, since the 700-horsepower Aventador Roadsters were exceeding the lift-off speeds of commercial airliners by at least 30 mph.
There's a press release and a video below, along with a gallery of high-res photos of the day's events. Enjoy.

Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Mexico to auction Lamborghini, other seized assets to help poor

MEXICO CITY — Mexico's government will auction a Lamborghini, homes and other assets seized from gangsters and at least one former politician, officials said on Tuesday, part of a "Robin Hood" program to use millions of dollars in ill-gotten gains to aid the poor. The first auction, set for Sunday, will seek bids for 77 vehicles with a total starting price of around $1.5 million, Ricardo Rodriguez, head of the newly created Institute to Return Stolen Goods to the People, said at a news conference. "Before, this worked like a reverse Robin Hood ... taking from the people and giving to the corrupt. Not anymore," Rodriguez said. The proceeds will go to two municipalities in the southern state of Oaxaca, which President Andres Manuel Lopez Obrador said are among the poorest in the country. The vehicles up for auction include Porsches, Corvettes, Mercedes-Benzes, a Mustang convertible and a 2007 Lamborghini Murcielago. A 2017 report by the Organisation for Economic Cooperation and Development noted that recent studies estimated Mexico lost between 5% and 9% of its gross domestic product (GDP) to corruption annually. Since taking office in December, Lopez Obrador, a leftist, has rolled out a string of welfare programs for the poor and the elderly, cut salaries for top civil servants and said he is saving public money by eliminating corruption. He announced plans for a "Robin Hood" institute in April. The Mexican president, who has shunned the often luxurious trappings of the country's wealthy elites and was known to drive through the capital in a modest white Volkswagen Jetta, added that two cars and an ambulance donated by the King of Jordan will go to the National Guard, a new security force. One of the auctions will seek to sell three homes worth at least $7 million, including one with an indoor pool in an upscale Mexico City neighborhood. The money will go towards a youth drug rehabilitation program. Proceeds from another auction of jewelry seized from organized crime groups will go to communities in the mountains of Guerrero state, where many families struggle to eke out a living by growing opium poppies. Not all the assets come from drug lords. Rodriguez said one of the homes up for auction belonged to a former politician. Reporting by Daina Beth Solomon.