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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

188,000-mile Lamborghini Huracan from Las Vegas rental fleet listed for sale

If you're shopping for a Lamborghini Huracan, you're far more likely to find a low-mileage example than one that has covered the planet's equatorial circumference nearly five times. There is a notable exception to this rule looking for a new owner in Las Vegas, unsurprisingly, and the seller says nearly 2,000 people have driven it. Houston Crosta, the seller, told Car & Driver the 2015 Huracan was the first car he bought when he founded a business named Royalty Exotic Cars that specializes in renting high-end, high-horsepower machines to Vegas tourists who want to up their bling. If you've visited Sin City recently, you may have seen this wedge-shaped bull racing up and down The Strip. Crosta estimated about 1,900 renters have put an incredible 188,000 miles on the Huracan in five years; that's 302,000 kilometers, if you're more comfortable with the metric system. Either way, it's a lot. If rental-car miles are the automotive equivalent of dog years, rental supercar miles in Las Vegas are like putting wear-and-tear on fast-forward. And yet, Crosta claims the Huracan has been surprisingly reliable. He had to replace the seven-speed dual-clutch automatic transmission at about 180,000 miles but otherwise did "nothing but oil changes and basic service." Even the interior seems to have held up. Crosta's other exotics haven't fared as well. He has also owned a Lamborghini Aventador that somehow ended up on fire, a Ferrari 458 which went through seven transmissions, and a McLaren 650S that also met a fiery end. Speed enthusiasts who want to scratch their gambling itch without traveling to Las Vegas can buy the Huracan, which is listed for $130,000 on eBay, and try to take it beyond the 200,000-mile mark. Whether it's worth that is debatable; Crosta has received offers in the vicinity of $100,000 and shot them down, according to Car & Driver. In comparison, a 2015 Huracan with under 10,000 miles is worth between $180,000 and $200,000.

Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.