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Lamborghini downshifts toward record sales

Reuters reports that the Lamborghini Huracan is doing exactly what it was intended to do for the brand: increase sales. The company set yearly sales records up to and including the first full year of the global financial collapse, moving 2,430 units of the Murcielago and Gallardo in 2008. But even 1,144 combined horsepower couldn't keep that momentum going, and by 2010 that had dropped to 1,302 sales worldwide. Retail success returned with the markets and buyers who deemed it finally safe to be seen in a brand-new six-figure car. Last year, the company set a sales record of 2,530 units, a 19-percent increase over 2014. In an interview with Reuters, company CEO Stephan Winklemann said that Lamborghini should break that number this month. The momentum is coming from the US and Asia, specifically Hong Kong, Macao, and Taiwan. Sales in mainland China are "broadly flat," but that has to be considered success when other much less spendy carmakers are hurting something awful in the People's Republic, and luxury makers have returned their primary attentions to the US. Next year could be even better, with the Huracan Spyder going on sale in the spring. Two years after that, the brand plans to double its current sales with the arrival of its supersport crossover, which has a target of "about 3,000" per year. Related Video:

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

This is Lamborghini's evil-looking new racecar

As a part of the festivities to launch its Aventador Roadster model, Lamborghini has announced that is returning to racing with the new Gallardo GT3 FL2 and its in-house race team, Lamborghini Squadra Corse. The new race-spec Gallardo, co-developed with Reiter Engineering, will initially compete in motorsports series such as the Italian GT3 Championship, Asia Le Mans Series and the single-make Blancpain Super Trofeo Championship. Additional series will be announced later including races in the US next year - possibly as a part of the new Grand-Am/American Le Mans Series series.
Reiter Engineering has been building racing Lamborghinis since 2000, but this will be the first time it has worked in cooperation with the automaker to create a car.Other than the obvious aero changes such as the front splitter, rear diffuser and massive rear wing, the 2013 Lamborghini Gallardo GT3 FL2 also received some weight reduction, better brakes and engine cooling and, surprisingly, improved fuel consumption. The car dropped about 55 pounds compared to a standard Gallardo, and since it was designed to compete in endurance races, it was given "24-hour" brakes, although we don't actually know what changes were made.
Deliveries of the Gallardo GT3 FL2 will begin in March with a starting price of 320,000 euros, or around $430,000. Scroll down for more details about Lambo's newest racer.