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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Donald Trump's Lamborghini Diablo is up for sale

Back in Donald Trump's booming heyday, a car couldn't get much flashier, much more outlandish, much more... Trump than a Lamborghini Diablo. Turns out he actually owned one – a 1997 Lamborghini Diablo VT roadster, to be specific, like the one pictured above. And now it's up for sale. This VT roadster is one of just 200 or so that were made before the 1999 facelift. It featured the Viscous Traction (viscous-fluid coupling) all-wheel drive system that debuted on the Diablo VT, and the carbon-fiber roof panel could be removed and stowed over the engine cover. Short of the Ferrari 575M Superamerica with the Fioravanti-designed flip-top, we could hardly imagine a more fitting set of wheels for the mogul. Bear in mind that the Diablo was developed when the company was owned by Chrysler – which would not, of course, prove the last time Chrysler would be in bed with an Italian automaker. This one was built after the brand was sold to a Malaysian company (before it was absorbed into the Volkswagen Group). And in those days, Lamborghini was closely allied with US-based supercar manufacturer Vector Motors. The Diablo was about as American as an Italian supercar could be. Trump's is finished in French Racing Blue and appears to be in pristine condition. It's now been adorned with Trump stickers, seemingly well-documented as having belonged to Trump himself, and formerly registered in Palm Beach, FL. It's being sold by one Michael Digonis in New York via The Drive, who is asking $299,000 for it. That is a lot, but considering the celebrity provenance it could prove a sound investment – especially if Trump wins the Republican nomination and the general election next year. Related Video: