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VW pulls Lamborghini and Bentley from the Paris Motor Show

It's been slightly more than a year since the news that Volkswagen had intentionally cheated on diesel emissions testing broke. Since then, the company's reputation and image have suffered and it has struggled to regain its footing and composure. The automaker is shelling out billions in fines, so cost cutting is inevitable. Today, Reuters reports that Volkswagen subsidiaries Lamborghini and Bentley won't bring their elaborate displays to the Paris Motor Show next week. Auto shows can cost automakers millions of dollars, especially for supercar and luxury car brands that constantly try to compete and one-up with each other. Much of the money and fanfare goes to catering the media, and if an automaker has nothing new to reveal it can be difficult to justify the expense. The company told Reuters that it plans to attend smaller events that focus more on potential buyers. The Volkswagen group as a whole has shifted it's focus, both when it comes to products and auto shows like Paris. Next week, the automaker will be focusing on electric vehicles and electromobility. The company plans to reveal a new EV with 373 miles of range, eclipsing both the Tesla Model 3 and Chevy Bolt. Volkswagen has plans for 30 new electric vehicles by 2025. Lamborghini and Bentley aren't the only major automakers skipping Paris. Ford, Volvo, and Aston Martin have all decided to save money and focus their efforts elsewhere. Related Video:

Lamborghini applies to trademark 'Huracan STJ' for another limited edition

When Lamborghini showed the 60th anniversary Huracans at Milan Fashion Week last April, automaker CEO Stephan Winkelmann said "The special editions of the Huracan not only celebrate the 60th anniversary of our brand, but also give our customers maybe the last chance to purchase an otherwise sold-out V10-powered Lamborghini." We wrote at the time that we thought "maybe" was a vital qualifier. The Huracan's twin-turbo V8 hybrid-powered successor isn't due until the end of this year; 18 months is a long time for the Sant' Agata brand to go without a special edition for the growing legion of buyers ready with six or seven figures sight-unseen. CarBuzz might have restored order to the world and proved us right, finding a couple of trademark applications with the European Union Intellectual Property Office (EUIPO) for a vehicle called the Huracan STJ. The J is for "Jota," the Spanish pronunciation of the letter "J," representative of the FIA rule book's Appendix J detailing sports car racing and homologation regulations (a connection that might or might not be true), and of Lamborghini's most focused road-going models for retail customers going back to the Miura Jota prototype in 1970. Since then, there's been a Miura SVJ, Diablo SE30 Jota, Aventador J one-off speedster and the Aventador SVJ.   The short money says this is a turned-up version of the Huracan STO, itself the most raucous version of the Huracan that sold out through the end of production more than a year ago. The long money says this could be a track-only coupe, despite every previous J designation being legal for the street. The fans of all things bully at Lamborghini Talk say there will only be ten made, one for each of the automaker's global regions, and all are sold out. One poster wrote that in December and January, Lamborghini approached prospective buyers with the chance to purchase the sole unit for their region. Our bet is that nary a "No" was heard.  It's possible the public will get its first and perhaps only look at the Huracan STO — outside of Pebble Beach or an RM Sotheby's auction — at Lamborghini's takeover of Italy's Imola Circuit on April 6 and 7. The festival is called Lamborghini Arena, the automaker calling it "The most extraordinary event in our brand's history." Could make a worthy entrance for an extraordinary new J. Related video:

Lamborghini Gallardo successor to rock us like a Huracan?

Lamborghini is expected to drop the sheet on its replacement for the Gallardo later this month (think of it as an automotive Festivus gift), which means that speculation on the new supercar's looks and performance is reaching a fever pitch. While the discussion centers on powertrains, though, we're overlooking something equally important - the car's name.
We've been operating under the impression that it would be named Cabrera, after the Detroit Tigers eight-time All-Star and Triple-Crown-winning first baseman a famous line a fighting bulls, as per Lamborghini tradition. Now comes word that Lambo might be moving away from the bovine nomenclature, based on a 2012 trademark filing for the name Huracan. (Of course, it's entirely possible that Lambo historians will dig up some dusty lineage on a fighting bull with a breezy name).
That's left some wondering if the collective auto industry has it wrong. As AutoExpress points out, though, the Huracan trademark was filed at the same time the Italian brand registered the "Urus" name for its SUV concept. During that filing, Lambo also registered the name "Deimos," so really, this should all be taken with a grain of salt.