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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Get a load of these crazy European Nimrods

I've been attending the Geneva Motor Show for the better part of a decade, and it's become my favorite stop on the entire show circuit, in large part because of all the exotic automakers, coachbuilders and green startups. I also love the Palexpo's consistently mind-bending displays of tuners, who typically work exclusively on six-figure automobiles. Some offer subtle improvements and personalization programs, but most seem hellbent on being more outlandish and bizarre than the next, a room full of millionaire class clowns. More often than not, I spy something and think to myself "What kind of Nimrod would do that to a perfectly good ____ ?" This year, that rhetorical question is in fact a self-answering one.
The jokes, they write themselves.
But seriously, if you're wondering who would take a perfectly lovely Ferrari 458 Italia or a Lamborghini Aventador and affix a wild body kit of dubious aerodynamic and aesthetic merit at great extra cost (both to the car's MSRP and to its assuredly grenaded resale value), the answer could very well be Nimrod Elite Tuning, a newer high-end restyling house out of Slovakia. That last locational tidbit might also explain the company's unusual name, which is likely a nod to a mighty Biblical hunter (descendant of Ham and a king of Shinar, Nimrod is mentioned in Genesis and Chronicles) and not meant to be taken as a synonym for "idiot" or "moron."

Lamborghini spotted filming new Aventador SV completely undisguised

There is a great tradition at Lamborghini in turning its mid-engined V12 supercars into Super Veloce ("High Speed") versions. So after the Aventador hit the scene, we knew it would only be a matter of time before it was to receive the SV treatment. And here it is, spied completely undisguised during a video shoot. Now, we first spotted what we thought was the Aventador SV way back in April, 2013 – the same day, incidentally, that the LP720-4 50° Anniversario edition surfaced. That was a long time ago, however, and what we see here looks like a different beast entirely. It's got a completely reshaped front bumper, bigger air intakes, deeper side sills and a fresh set of steamroller alloys. Out back, there's a massive rear wing and below it, a new rear end with a bigger diffuser and – instead of one central exhaust – four individual pipes to let the big twelve-cylinder engine breath. Speaking of which, you can expect the Aventador SV to come with a big power bump. Just how big, we don't know for sure, but we can extrapolate. When the Miura SV hit the scene in the early 1970s, it only packed 15 more horsepower than the existing model. Though the Countach bred a series of variants over its long lifetime, it never got an SV edition. The Diablo SV arrived five years after its donor with an 18-horse bump, later raised by another 19 hp. But after the Murcielago arrived in 2001 with 572 hp and bumped up to 631 hp in 2006, the SV model came in 2009 with 661 hp. Given that the "standard" Aventador has been out since 2011, we're about on schedule for the Super Veloce, and if precedent proves anything, we could be looking at upwards of 750 horses to come riding around the mountain when they come to the Geneva Motor Show in March. Featured Gallery Lamborghini Aventador SV: Spy Shots View 11 Photos Image Credit: Borja Perez/CarPix Spy Photos Lamborghini Coupe Supercars lamborghini aventador sv