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Runway Rumble: Nissan GT-R, Ducati 1098 and Lamborghini Reventon Roadster battle it out

One 2.5-mile runway, three different ways to take off: a Ducati 1098, a tuned Nissan GT-R with 580 horsepower and a launch control upgrade, and a Lamborghini Reventon Roadster. You'd naturally expect the Ducati to assert it's lightweight, high-horsepower authority in these matters, but with more than two miles to run, the ride that gets the jump at the line isn't always the one that gets the win.
That comes in especially handy for the Lamborghini, which suffers from a bad start in the first race and just looks plain ordinary in the second, until it finds redemption. You can see how it all goes down in the video below.

Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.