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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Lamborghini plans to reduce carbon emissions by 40% per car

Lamborghini has revealed its latest roadmap to a greener future, and it has a "new ambitious target": Reduce "enterprise emissions" by 40% per car by 2030. That's carbon emissions from across the entire value chain — the SantÂ’Agata Bolognese production plant, the cars, everything. Lamborghini laid out its Direzione Cor Tauri strategy, which displays the companyÂ’s commitment to achieving total carbon neutrality. The strategy started in 2023 with the release of Revuelto hybrid. In 2024, the company plans to launch a hybrid version of the Urus Super SUV and a second HPEV (high performance electric vehicle) that will replace the Huracan. By 2025, Lamborghini states, the carbon emissions of the actual vehicle fleet itself will be lowered by 50%.  Lamborghini also plans to launch its first full-electric model, Lanzador, in 2028 and then a year later will launch a full-electric super SUV. These new cars will help reduce fleet emissions by 80% by 2030. “The electric motor opens up new horizons in terms of dynamics and driving experience. It is the dawn of a new era for super sports cars, in which we are redefining the concept of sportiness, enjoyment and driving dynamics in sustainable terms. Our DNA will always be based on the concept of emotional performance,” said Rouven Mohr, chief technical officer. Stephan Winkelmann, chairman and CEO, said: “Direzione Cor Tauri is our roadmap to electrification of the Lamborghini range and the path to decarbonization, not only of our SantÂ’Agata Bolognese facility, but of the entire value chain: it is a holistic approach to our global environmental sustainability strategy. Within a context of major transformation, everyone needs to contribute to achieving the objectives: this commitment extends not just to every individual and every company, but also to institutions and governments responsible for infrastructures and the transition toward renewables. Our mission, as a globally recognized brand, is to inspire and encourage others to tackle these modern-day challenges. Automobili Lamborghini is proof that a sustainable vision is possible.” Lamborghini started its strategic plan for carbon neutrality in 2015 by making changes across the company. The chief manufacturing office stated the luxury brand sports car company made sure any new buildings had high-energy efficiency certifications, minimized the use of water in the paint shop and helped reduce energy consumption per vehicle by 36% in 2022.

Lamborghini Huracan STO Road Test: If death metal was a car

MALIBU, Calif. — If heavy death metal music were a car, it would be the Lamborghini Huracan STO. This is not your run-of-the-mill Lamborghini. It doesnÂ’t have all-wheel drive. The floor and doors are essentially bare carbon. It has a complex clamshell front end/hood you manually open with a plastic prong — under it, thereÂ’s barely room for a racing helmet. There are only three drive modes, a pittance for a modern supercar. A super-low, zero-forgiveness full carbon fiber front bumper/splitter is fitted that will torment your mind on every grade change. Its dry weight (the only one Lamborghini quotes) is only 2,942 pounds. That last bit — its low-for-a-Lambo weight — is the secret ingredient in what makes this STO drive like a special machine. Forget any stereotypes you may have about todayÂ’s Lamborghinis being the porky, easier-to-drive Italian supercar. The STO is pure, old-school Lambo. It looks those preconceived notions in the face and slaps them aside as quick as the 5.2-liter V10 can rev to its 8,500 rpm redline. That is, very, very quickly. The death metal begins as soon as you drop into the carbon buckets. In proper race car fashion, there are no traditional grab handles on the bare carbon door. Instead, a flexible piece of fabric is fashioned as a pull, and it works quite well. Getting out could be confusing for those new to track-focused machines like the STO, as the red strap suspiciously poking out of the door is actually a handle that you pull to activate. Adjusting the seat is all manual work — every extra electric anything would just add weight.  YouÂ’ll quickly learn that thereÂ’s a reason carpeting is the floor material of choice for every car out there, as the optional $4,600 carbon fiber floor mats optioned on this STO make for a SlipÂ’N Slide-themed pedal box. It can be acclimated to (your shoe choice has never mattered more), but good old-fashioned carpeting canÂ’t be beat. Everyday functionality was the last thing on LamborghiniÂ’s mind when creating the STO, though. One quick look at the rearview mirror makes this abundantly clear. While youÂ’ll see flashes of trailing traffic in between the louvers of the STOÂ’s engine cover, this design largely limits rearward visibility to the side mirrors. And before you ask, no, it doesnÂ’t have blind-spot warning.