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Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

2021 Lamborghini Urus Graphite Capsule is all about contrast

There are seemingly two reasons to buy a 2021 Lamborghini Urus. One is for the performance. The other is to stand out. The Urus does both well, but Lamborghini hopes the new Graphite Capsule model will further enhance the big Lambo's ability to catch attention. On the outside, the Urus Graphite Caspule gets one of four matte-finish paint colors for the main body, and one of four gloss paint colors for the accents, which are restricted to the front splitter, door trims, rear spoiler and wheel rims. The matte finishes come in black, white or a choice of two grays, and the accents are available in green, yellow or two choices of orange. The monochrome base paints let the boldly colored accents really pop. The exterior color scheme is reflected on the inside, where all the stitching and a few seat, dash and door panels are given the same color as the outside accents. The rest is finished in black. The aluminum trim is given a dark anodized finish, and the interior carbon fiber has a matte finish. A special option exclusive to the Graphite Capsule, as well as the Pearl Capsule model, is ventilated seats upholstered in Alcantara. Pricing has not been announced. Exact availability is also unknown, but it will be available on the current 2021 model. So it should be available very soon. Related Video:

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.