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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

The fastest SUV in the world is a Lamborghini

Lamborghini just unveiled the Urus. It’s the second SUV in the Italian sports-car makerÂ’s history. Urus will cost around $200,000 when it hits showrooms in the spring of 2018. For more detail head over to https://www.autoblog.com/videos/ Lamborghini SUV Autoblog Minute Videos Original Video urus

Lamborghini implements 4-day workweek for production workers

Wikipedia Lamborghini is planning to implement a four-day workweek for its production workers. The new workweek is a historic industry win; other auto unions have failed to secure the same terms. Other companies that use the four-day workweek have reported high levels of productivity.  On Tuesday, Lamborghini announced a deal with its unions to implement a four-day workweek for car production workers. The unions called the agreement "historical," per Reuters. It is the first agreement of its kind in the European auto industry that reduces working hours without a wage cut — instead, it includes a raise and a one-time bonus of $1,082 in the next month. Overall, the new workweek will mean production workers work up to 31 fewer days a year, according to Road & Track. Lamborghini isn't the only company in Europe to adopt the shortened workweek — others, like the bank Intesa Sanpaolo and eyewear company EssilorLuxottica, have also recently made the change, per Reuters. Companies in Britain that have made the change have reported increased work productivity, better job retention and recruitment rates, and fewer sick days, according to Reuters. Other unions in the auto industry could not get companies like Ford, General Motors, and Stellantis to approve the shortened work hours, per The Street. "Work less and work better, this is the principle that guided this negotiation, and which is part of a comprehensive reasoning," FIOM and FIM-CISL unions said in a statement, per Road & Track. It's been a year of historic developments for the auto industry. In late October, the United Auto Workers strike ended strikes and made tentative agreements with all Big Three Detroit automakers, per previous Business Insider reporting. The deals included 25% raises, cost-of-living adjustments, and more accessible paths to full pay. Plants/Manufacturing UAW/Unions Lamborghini