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Lamborghini goes from carbon fiber to carbon neutral [w/video]

Draw up a list in your mind of automakers striving to "save the environment," and you might be forgiven for not ranking Lamborghini very high on impressions alone. After all, it only makes supercars with double-digit cylinder counts, displacing over 5.0 liters, and producing in excess of 600 horsepower. Hardly what you'd characterize as "green" modes of transportation, then. And though it recently showed a hybrid sports car concept, it has opted next to build an SUV instead. However the Raging Bull marque is out to rehabilitate its image by changing the reality of its carbon footprint. It's just not about to do so by watering down the supercars for which it is known. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." – Lamborghini CEO, Stephan Winkelmann This week the Italian automaker officially opened its new Trigeneration Plant – which is not, lest you think otherwise, an assembly facility spanning multiple eras of production. It's a new power plant, built on the site of the company's headquarters in Sant'Agata Bolognese, that will generate its electricity, heating, and cooling, all from the same source of natural gas. The plant has an installed (potential) capacity of 1.2 megawatts, and will (practically speaking) be capable of generating over 25,000 MWh every year. That'd be enough to power all the houses in Sant'Agata, the otherwise sleepy town which Lamborghini shares with about 7,000 residents. The clean-burning facility is estimated to cut out 820 tons of CO2 every year, and by 2017 is slated to run on biofuel to raise that figure to a claimed 5,600 tons per year. The question is, who cares? Sure, people buying EVs and free-range chickens want to be assured that their buying habits fit their environmental conscience, but does the average Lamborghini buyer really care if their new supercar came from an environmentally friendly factory? "If we are going to do the things only because of the importance first thing for the customer, we would not be here anymore," Lamborghini CEO Stephan Winkelmann told us during roundtable discussion at the opening of the Trigeneration Plant. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." "It would be ridiculous if you would say we are going to save the world.

Lamborghini launches Polo Storico heritage division

Lamborghini has always been more forward-looking than it has been focused on its past, but it has still left an undeniable wake of historically noteworthy and highly collectable classics. To tend to them, the company has launched Lamborghini Polo Storico. Sant'Agata's heritage division brings with it new initiatives and consolidates several existing operations under one roof. For starters, the new department will be responsible for the Archivio Storico Lamborghini, a historical archive detailing the company's past models as well as materials and techniques employed in their construction – all of which is being digitized for the first time. Polo Storico will also stockpile original parts and (if necessary) reproduce them from the original blueprints. The services will extend to offering customers the chance to have their classic Lambos restored by experts at the factory using original parts, and even have the vehicle's authenticity certified by a technical committee. Of course Lamborghini isn't the first European automaker to offer such comprehensive services for its historic models. Arch-rival Ferrari launched its Classiche department several years ago, and more recently Land Rover opened a similar operation of its own. These developments underline an increasing emphasis that automakers have been putting on their own heritage and the preservation of their history in the metal. Related Video: Lamborghini relaunches Restoration Center: "Lamborghini Polo Storico" provides unique knowledge and guaranteed authenticity for classic Lamborghini cars Sant'Agata Bolognese, 16. Aprile, 2015 – Automobili Lamborghini is relaunching its restoration center under the name of Lamborghini Polo Storico. The new department includes the brand's historical archives, the vehicle restoration center, vehicle certification, and guarantees the availability of numerous genuine spare parts for all historical Lamborghini models. With its new Polo Storico, Automobili Lamborghini emphasizes the importance of preserving its broad heritage and unique knowledge. A big part of this new formula is the Archivio Storico Lamborghini. This historical archive includes the documentation of historical Lamborghini car models, as well as technical schemes, body colors, leathers, images and several publications ever made by the company.

Lamborghini makes wise investment, sponsors Italian State Police Sports Association

Boot-shaped shaped Italy has been molded as much by it's Hollywood-fueled history of organized crime, as it has by its footwear-aping borders. One of the more peaceful methods used by that famous mafia is, of course, bribery. While we doubt the Cosa Nostra has planted "made men" in Sant'Agata Bolognese, based on the recent actions of Lamborghini, we do think the company might be bucking for leniency on Italian speeding tickets.
The supercar manufacturer has announced that it will sponsor the Fiamme Oro, the Italian State Police's sports association. Lambo will supply the Italian fuzz's athletes with winter and summer tracksuits, polos, jackets, hats and bags. Collezione Automobili Lamborghini, the company's lifestyle arm, designed the kit, which will feature both the iconic raging bull logo as well as the State Police's logo.
Of course, we jest about Lambo's involvement with the Italian State Police, but this has been a long-running arrangement dating back to the first Gallardo police car, back in 2004. With this new arrangement, and the donation of a new Huracán police car, we feel confident that Lamborghini owners should enjoy free reign on the country's auto stradas.