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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Autoblog Minute: Why Lamborghini approved the Urus SUV

Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. Autoblog's Mylencia Gillenwaters reports on this edition of Autoblog Minute, with commentary from Michael Austin. Show full video transcript text [00:00:00] Lamborghini looks to double its vehicle sales and workforce with the addition of the Urus luxury SUV. I'm Mylencia Gillenwaters and this is your Autoblog Minute. Lamborghini is the latest luxury sports car manufacturer to join the SUV game. Development of the Urus will see the Italian automaker make 500 new hires and build a new facility near its headquarters in Bologna, Italy. Lamborghini expects the Urus to [00:00:30] have a dramatic effect on annual sales, with a projected increase of 2,500 vehicles to 5,000 annually. The Italian automaker pushed hard for parent company Volkswagen AG to allow it to develop this important new model internally. For more, we go to Autoblog editor-in-chief, Mike Austin. [00:01:00] [MICHAEL AUSTIN INTERVIEW] With IHS Automotive reporting the sport utility segment up 88 percent since 2008, and high-end competitors like Bentley entering the fray, we'll see if Lamborghini's timing pays off or if families in need of blinding grocery hauling speed will shop elsewhere. For Autoblog, I'm Mylecnia Gillenwaters. [00:01:30] [Autoblog Minute logo] Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals.

Lamborghini Huracan LP 610-4 Spyder opens up in Frankfurt

The Lamborghini Huracan is still a fairly fresh member to the supercar scene, but at the Frankfurt Motor Show, Lamborghini is giving its wealthy clientele an open-air variant of the V10 with the newly unveiled LP 610-4 Spyder. The introduction finally gives the brand a natural successor to the discontinued Gallardo Spyder. Mechanically, buyers are still getting a Huracan with its 5.2-liter V10 pumping out 602 horsepower (the 610 in the name is in metric ponies) and 413 pound-feet. A seven-speed dual-clutch gearbox routes power to all four wheels. Performance is quite brisk, with the sprint to 62 miles per hour coming in 3.4 seconds and to a top speed of 201 miles per hour. One thing the hardtop obviously can't match is the power-retracting roof that can open up in just 17 seconds at speeds up to 31 mph. Lambo's designers didn't just take a saw to the top and go sip an espresso, either. The roofline is thoroughly resculpted behind the seats both for improved aesthetics and to direct airflow around the occupants. When the roof is down, it's easier to spot the new nacelles that run down the rear of the supercar. Ducts in those bits help reduce turbulence, and they look great too. Another cool touch is that the rear glass is power operated and can be opened to let the V10's roar into the cabin. The first Huracan LP 610-4 Spyders arrive in spring 2016. Lamborghini is setting prices in Europe at 186,450 euros before taxes ($210,111 at current rates). The actual US figure could be somewhat different, though. Related Video: