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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini to celebrate 50th Anniversary with new model

Lamborghini is planning to roll out a new car for the brand's 50th anniversary. Automotive News Europe reports the Italian automaker will unveil a special one-off machine to commemorate the date next year. CEO Stepahn Winkelmann has been tight-lipped about the vehicle, saying coyly, "It will not be a revival or a retro." Fortunately, with 2013 right around the corner, we shouldn't have to wait long to see what Lamborghini has up its sleeves for the special car.
The company has other big plans for the celebration and has reportedly invited owners to ship their cars to Milan, where they will then parade through Tuscany, Rome and Bologna before arriving at the Lamborghini factory in Sant'Agata Bolognese.
It's a good time for a party. Lamborghini has seen strong sales through 2012 despite the faltering European economy, and the Aventador coupe and roadster each have an 18-month waiting list.

This fresh Lambo Diablo SV could be yours for $500k

This Diablo isn't just any Diablo: it's a Diablo SV – shorthand for Super Veloce, or really fast. It was the last model that Sant'Agata offered with a V12, a manual, and rear-wheel drive. Despite being 17 years old now, it has just a single mile on the odometer. It features a titanium exterior paint and a black interior, and could hardly appeal to our childhood sense of wonder any more if it had rocket launchers popping out of the fenders. It's offered for sale by the Lamborghini dealership in Montreal – one of North America's great racing capitals, where supercars are thick on the ground in the summer. It can be yours for $499,900. Now if you're thinking that much money could get you into a new Aventador SV, you would be correct. But though the latest version may be empirically better in just about any way you could measure – including a 223-horsepower advantage – it lacks the Diablo's old-school appeal. If you have the money, the choice is yours. Related Video: