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2020 Lamborghini Urus Road Test | How many bags of steer manure can it haul?

The question posed in the headline probably got your attention, as a headline should. You might also be wondering how many wet, muddy golden retrievers the 2020 Lamborghini Urus can carry home from a swim. Or how many seat-kicking Girl Scouts will drop their ice cream cones as you fling them around in your Urus on their way to a field trip. Or how many board-feet you can load while on a Lamborghini lumber run to Home Depot. And the answer to all of the above is: Beats me. If you think I tried any of that in a car with a $200,000 base price — $270,000 as tested — then youÂ’d be almost as nuts as me if I had. Most of those activities were probably specifically forbidden in the fine print of the 18-page loan agreement anyway. Yes, the Lamborghini Urus is an SUV. (ItÂ’s pronounced “Ooh-rous,” by the way.) No, it is not that kind of SUV, the kind that has “utility” as its middle name. Nobody who buys this is going to get it anywhere close to fertilizer, mud, ice cream or splinters. Nobody is cross-shopping the Urus against a Highlander or Explorer. It is, instead, an extreme expression of the quest for more power, more luxury, and the craze for crossovers. Auto brands, as they are wont to do, are building the high-riding vehicles that people want, which happen to be vastly profitable. Ne plus ultra brands such as Rolls-Royce, Bentley and Lamborghini are not immune to that lure, and so they are now offering SUVs with arch luxury, uber performance and the most hoity brand cachet. Just wait until the Ferrari Purosangue hits the streets. And sure enough, the SUV formula works for the high rollers, too. Lamborghini sold more than 8,200 vehicles worldwide last year, an annual increase of 43%. And thatÂ’s because 5,000 of them were the Urus. The window sticker says 70% of the carÂ’s content is from Germany — put another way, itÂ’s mostly an Audi. But the 30% that is Lamborghini is what makes its base price nearly three times the $68,200 base price of the mechanically related Audi Q8.  When the opportunity arose to drive a Urus for a weekend, I puzzled over what exactly to do with it. With more lowly SUVs or trucks in the press fleet, auto writers typically load and haul their families and stuff to see how well the utility vehicle in question does its job in everyday life. But thatÂ’s not possible with the Urus. You canÂ’t in good conscience get the thing dirty, or risk a scuff or scratch.

Lamborghini sold a record 3,245 supercars last year

Lamborghini sold 3,245 vehicles last year. That figure represents new record for the Italian automaker, which moved more supercars in 2015 than it has in any of its past 53 years in business. And that number only stands to grow in the coming years. This represents an enormous increase over the 2,530 units it sold in the previous calendar year – which itself set a new record in 2014. Lamborghini's previous high-water mark stood at 2,430 units sold in 2008, but dipped in subsequent years through the global economic downturn that hit exotic automakers particularly hard. What's more is that the Raging Bull marque is gearing up to increase its sales even further in the coming years. The factory in Sant'Agata is preparing to add a third model line to the existing Huracan and Aventador with the introduction of the Urus. Once production of the new crossover ramps up, Lamborghini expects to sell approximately 3,000 of them each year, potentially doubling the record numbers from last year. Even at those figures, the Italian brand remains among the smallest in the Volkswagen Group. Sales numbers from 2014 reveal that Bentley sold approximately 11,000 units, leaving only Bugatti as a smaller producer than Lamborghini with sales of its multi-million-dollar supercars counted in the hundreds, not thousands. Though it also posted record sales last year, rival McLaren sold roughly half the number of supercars that Lamborghini did at 1,650 units. By comparison Ferrari currently limits its production to 7,000 units per year – more than double Lamborghini's figures – and could raise that limit in the near future. Related Video: AUTOMOBILI LAMBORGHINI: 150 NEW JOBS IN 2015 FOR THE URUS PROJECT WITH FURTHER HIRINGS TO FOLLOW IN 2016 Sant'Agata Bolognese, 26. January 2016 – Automobili Lamborghini just ended 2015 with exceptional results. The all-time record of 3,245 vehicles sold worldwide comes with a rapid growth in workforce, which now stands at 1,300 employees. More than 150 assembly line workers, technicians and highly qualified specialists have been hired recently with open-ended contracts, bringing the total of permanent employees taken on over the past five years to more than 600. Stephan Winkelmann, President and CEO of Automobili Lamborghini, commented: "Lamborghini is experiencing strong, steady growth in sales and also in its workforce.

Lamborghini Jumpacan built to race The Mint 400 hits the dirt

Lamborghini's cars keep finding their way off the boulevards and into the barrens. Officially, Lamborghini whipped out the rally-happy Huracan Sterrato concept in 2019, preceded by the Gallardo Parcour concept in 2013. Unofficially, an unnamed builder sold their off-road Gallardo complete with light bars and rear-mounted spare in 2019, the same year Alex Choi showed off his Huracan V3 Unicorn with an external roll cage, and in 2017 some audacious owner got his Lamborghini Jarama bouncing through stages of the DWA Coastal Range Rally in California. Let us now add the Lamborghini Jumpacan to the roster. Fabbed up by the YouTubers at B is for Build, the Jumpacan's been in the works for 18 months with the intention to race it at The Mint 400 this December. The man behind B is for Build, Chris Steinbacher, recently got the Jumpacan out to the desert plains for its first test over 40 miles per hour.  The mashup started as a Huracan that had been mangled in a big accident. The Build team 3D-scanned the chassis and got it straight, then performed a similar surgery to one they'd carried out on their SEMA Huracan in 2019: They put an LS V8 in back and paired it with a Graziano six-speed manual, leaving off the 1,500-horsepower SEMA car's two turbos. The Jumpacan's been fitted with a long-travel suspension designed by SEM Dirt, the 35-inch tires hung up front and 37-inchers in the back contributing to the 12 inches of ground clearance. Other bits include Holley electronics managing the engine, a radiator mounted just behind the cockpit and fed by a roof scoop, Ford Shelby GT500 brakes tucked into Rotiform wheels, a roll cage and racing fuel cell, and the obligatory torso-hugging racing seats. The Jumpacan conversion has stretched the Huracan's width from 76.1 inches stock to 102 inches.  True, it's barely a Lamborghini anymore. But it might be the coolest thing that was once a Lamborghini to ever line up at The Mint. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.