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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Huracan Superleggera tests new wheels for a dash through the snow

The top-end Lamborghini Huracan Superleggera was caught testing in the snow this week. While most of the car looks similar to the test vehicles seen at the Nurburgring, there are a few differences. Most notably with the wheels. This is the first time we've seen a Huracan with these spindly five-spoke wheels, which look sharp, and are probably lightweight. They also wear bright red center-locking wheel nuts. This is a distinct difference from earlier prototypes that wore conventional wheels with five lug nuts. As for the rest of the car, there isn't much new to report. The large front and rear vents and rear diffuser remain the same, as do the relocated exhaust and giant rear wing. What is a bit odd is that this winter tester appears to be missing the deep chin spoiler and side scoops of the Nurburgring cars. We assume these pieces were removed only on this test car, since even the standard Huracans feature the large side scoops. Lamborghini probably removed these bits of body work to avoid damaging them in deep snow. When the Superleggera is finally unveiled to the public, we expect it will likely have at least 611 horsepower, like that of the Super Trofeo race car. This would also make sense since the standard model already makes 602 horsepower, so an extra nine shouldn't be a stretch. The Superleggera will also bring the total model count for the Huracan to five, now that the company has revealed the rear-drive LP580-2 convertible. Considering the fact that the previous head of Lamborghini hinted there might be a total of five models, there probably won't be any other Huracan variants coming. Related Video:

Police find lion cub in Lamborghini on Champ-Elysses

Paris police found a lion cub inside a green Lamborghini last night. The Lamborghini and the cubs' reported owner were sitting near the Champs-Elysses when bystanders alerted the police of what they thought was a lion cub in a car. These people were right, because the police officers found the 33-year-old man in the Lamborghini taking selfies with the lion cub. According to reports, authorities took the driver into custody and gave the lion to the 30 Million Friends Foundation (animal rescue foundation). The Lamborghini didn't even belong to the lion owner — it was a rental, possibly explaining the lack of concern for the Lamborghini's leather-extensive interior (with the claws, and all). We still don't know which Lambo the lion was charioted (trafficked?) around in, but the Aventador would be our best guess. Nobody that owns a lion is going to drive around in the cheaper Lamborghini, especially if it's a rental. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To thicken the plot, police say the man named his lion Putin, but it has since been renamed Dadou. Although, one has to expect things like this from people who keep exotic animals as play things. France seems to have an ongoing problem with lions being kept as pets. This past month, a man was sentenced to six months in prison for attempting to sell a lion cub. The government is also currently investigating the presence of three other lion cubs in Paris suburbs. Needless to say, we here at Autoblog urge everyone to refrain from toting lion cubs around in cars, exotic supercars or otherwise. We also dissuade the transport of jaguars, pumas, tigers, ocelots and those tiny jungle cats in South America shown on Planet Earth that really just look like house cats. Actually, just letting a house cat roam around your car seems like a terrible idea. Related video: