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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

2021 Lamborghini Urus gets new Pearl Capsule design edition, adds tech in new year

The 2021 Lamborghini Urus is coming into its third year with some updates. The most notable of those is the addition of a Pearl Capsule design edition. It’s meant to bring even more style and exuberance to the table, which couldnÂ’t have been easy to do with a Urus. However, the Pearl Capsule does succeed at standing out with its bright color palette. All of them will be two-tone cars with a bright base color, black roof and black accents all around. You can choose Giallo Inti (yellow), Arancio Borealis (orange) or Verde Mantis (green). Gloss black paint is used on the roof, rear diffuser, spoiler, side sills, wheels and other trim. Those 23-inch wheels also receive a single circular outline in the main paintÂ’s hue. YouÂ’ll also notice that the brake calipers are the same color as the car, too.  ThereÂ’s more to be seen on the interior. All Pearl Capsule cars will feature a two-tone interior design with the color of the paint featuring heavily throughout it. The seats, center console, door trim, dash trim and even the cupholders receive splashes of color. You can select perforated Alcantara seats (pictured) and Lamborghini also throws in some additional carbon fiber and black anodized aluminum buttons/details. Lamborghini says itÂ’s extending the available color palette for 2021, as well. ThereÂ’s a new metallic grey and range of matte colors available through LamborghiniÂ’s Ad Personam customization program: blue, white, black and grey. If you were wondering, Lamborghini says the most popular color choices so far have been yellow and a range of greys.  Other updates for 2021 are minor. Lamborghini has come up with a new key design; the parking assistance package features a more comprehensive parking assistant (it can now park itself in parallel and perpendicular spots), and thereÂ’s a new Sensonum 17-speaker audio system available as an option. Pricing for the 2021 Urus starts at $218,009, which is $18,000 more than the base price of the 2020 Urus we just tested. Happy buying. Related video:

Lamborghini braces us for the end of Gallardo production

A changing of the guard is afoot in the Lamborghini stables. The Italian supercar brand sticks with a particular model for a respectably long period of time, thus any model changeover is cause for attention. First came the gloriously badass Aventador succeeding the Murcielago, which signals that the Gallardo replacement is on the way next. Not one to let any occasion go without its due pomp and circumstance, Lambo released a video entitled "The Final Gallardo."
The clip features various footage from the life of the Gallardo, worked in with a manifesto of sorts regarding Lamborghini's purpose, and how that fits into the Italian way of life. Little is stated about the Gallardo itself, let alone the eventual replacement. Additionally, it is unclear if the video is to celebrate a special "Final Edition," or merely the last Gallardo to roll out of Sant'Agata Bolognese. Until we do see the Gallardo successor, feel free to watch Lamborghini reveling in the sound of its own awesomeness in the video below.