Awd + Rare Ad Personam Edition! + Nav + Rr Cam + Piano Veneer + Alcantara on 2040-cars

Auto blog

Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Richard Hammond helps terminally ill girl live pink Lamborghini dream

Emilia Palmer, an eight-year-old from Kimbolton, Herefordshire in England's West Midlands, suffers from a rare lung illness, requiring her to constantly be on oxygen. She made a request through Rays of Sunshine, which is like the Make-A-Wish Foundation, to get a ride in a pink Lamborghini, driven by everyone's favorite Hamster, Richard Hammond. And last Sunday, she got to do just that, escaping from her hospital just long enough to stop home and get a surprise visit.
Within days of receiving Emilia's wish, Rays of Sunshine found someone willing to donate a Lamborghini Aventador Roadster, and let the charity get it resprayed in an eye-searing, matte pink. The charity also managed to get Hammond to fly in for a personal visit with Emilia.
You can take a look at video of the meeting down below. You can also click over to Rays of Sunshine's website and donate, so that they can continue granting wishes for terminally ill children across the UK. Now, if you'll excuse us, we need to step away and get all this dust out of our eyes.

Why Italians are no longer buying supercars

Italy is the wound that continues to drain blood from the body financial of Italian supercar and sports car makers. The wound was opened by the country's various financial police who decided to get serious about superyacht-owning and supercar-driving tax cheats a few years ago, by noting their registrations and checking their incomes. When it was found that a rather high percentage of exotic toy owners had claimed a rather low annual income - certain business owners were found to be declaring less income than their employees - the owners began dumping their cars and prospective buyers declined to buy.
Car and Driver has a piece on how the initiative is hitting the home market the hardest. Lamborghini sold 1,302 cars worldwide in 2010, 1,602 cars in 2011 and 2,083 cars in 2012 - an excellent surge in just two years. In Italy, however, it's all about the ebb: in 2010, the year that Italian police began scouring harbors, Lamborghini sold 96 cars in Italy, the next year it sold 72, last year it sold just 60. The declines for Maserati and Ferrari are even more pronounced.
Head over to CD for the full story and the numbers. What might be most incredible isn't the cause and effect, but where the blame is being placed. A year ago the chairman of Italy's Federauto accused the government of "terrorizing potential clients," this year Luca di Montezemolo says what's happening has created "a hostile environment for ­luxury goods." Life at the top, it ain't easy.