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Aventador sales drive record revenue at Lamborghini

Let it never be said that there isn't money to be made selling high-end exotic sports cars. Last month Ferrari revealed that it had recorded record profits despite selling fewer vehicles than the year before. Now arch-rival Lamborghini has reported record revenue.
For the 2013 fiscal year, Lamborghini has announced that its revenue has increased for the third year straight - rising from 469 million euros last year (just short of $650 million at today's rates) to a record 508 million euros (over $703 million). Lamborghini reports that it has reinvested 20 percent of that turnover back into R&D.
The increased revenues come despite having discontinued its top-selling model, the Gallardo, which wound up its ten-year production run back in November to make way for the new Huracán. The increased revenues came from a higher proportion of Aventadors sold, a rise of 9 percent from 922 units in 2012 to 1,001 in 2013, representing a record for V12 models sold in the company's history and a waiting list of 12 months for a new Aventador.

Details emerge on production-bound Lamborghini Sesto Elemento

The last we heard about the Lamborghini Sesto Elemento, Lamborghini had confirmed its production with only 20 examples of the track-only car planned, but now we're finally starting to get some of the details about this knife-edged car. AutoVisie recently had the chance to talk to Maurizio Reggiani, Director of R&D at Lamborghini, who not only confirmed what will power the new car, he also said that the production version will carryover almost untouched from what we saw in concept form at the 2010 Paris Motor Show.
What we now know is that the Sesto Elemento will share the same powertrain as the Gallardo LP570-4 Superleggera including the 570-horsepower V10 and the all-wheel-drive system, and it will be built at a new factory dedicated to building prototypes and limited-volume cars like this. Also, the report states a curb weight of 2,200 pounds, a top speed of 320 kilometers per hour (198 miles per hour) and a 0-100 kph (0-62) time of just 2.5 seconds. The only changes made to bring the concept to production were to increase the car's rigidity and its safety. This means the car will still feature all-carbon-fiber construction and unique bucket seats that are actually built into the car's body; driver adjustments coming from the steering wheel and pedals.
The estimated price for the Sesto Elemento is two million euros, or around $2.6 million US, and although the original production date was slated for early 2013, Motor Authority now says that we'll have to wait for another "year or two" to see this car in the wild. Also, it does not appear that this is the mystery car recently teased in a 50th anniversary video released by Lamborghini.

Lamborghini profiled on 60 Minutes for 50th anniversary

Even though we (meaning car enthusiasts as a whole) don't spend our days driving Lamborghinis, they're somehow a familiar, known quantity. We know we'll be wowed by a Lambo, and we have a pretty fair idea of what the sound and acceleration feel like. We know a Lamborghini is going to be wildly expensive, hopelessly impractical and eye-wateringly thirsty, but the charm that comes with the badge outweighs everything else.
We also recognize that we, as enthusiasts, are in the minority, and that the average joe is likely to be far more blown away by a Raging Bull than the average gearhead. That's what makes this an entertaining video. 60 Minutes explored Lamborghini right in the midst of its fiftieth anniversary, testing a Gallardo at Imola, tearing across the roads of Italy in an Aventador and exploring the Sant'Agata factory where all the magic happens. It's a bit of a long video, but it's a really fascinating look at how the mainstream views something extreme. Take a look below for the full, 12-minute clip.