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Audi: record profit as 'biggest product initiative' in its history gets underway

Audi Group CEO Markus Duesmann   Even as the Audi Group (VOW.DE), VW’s luxury division, is in the midst of a huge EV transformation it still needs to perform where it counts — the bottom line. And so it is doing just that.  On Thursday the Audi Group - which is dominated volume-wise by Audi, but also includes Bentley, Lamborghini, and Ducati - posted record revenue and operating profit in 2022. That shouldnÂ’t be a surprise given what the industry has been seeing at the highest end of the market - record performances despite macroeconomic jitters across the globe. But that it's happening as the group is noteworthy.  “We are on the verge of the biggest product initiative in our history,” Audi Group CEO Markus Duesmann said at a news conference earlier on Thursday. “By 2025, we will have launched around 20 new models, more than 10 of which will be all-electric. We have set the course to go 100% electric. By 2027, we seek to offer an all-electric vehicle in each core segment.”   This is all part of Audi GroupÂ’s Vorsprung 2030 plan, which seeks to have all of the groupÂ’s new models be electric by 2026 — and to end traditional gas-powered engine production by 2033. To that end, the group saw EV deliveries jump 44% (in 2022) compared to 2021 to over 118,000 vehicles, with the share of EVs rising to 7.2% from 4.8% in the prior year. Audi is also launching its first EV using the PPE (premium platform electric), which was developed together with Porsche. That EV, the Audi Q6 e-tron, will be unveiled later this year. (Past Audi EVs shared corporate parent VWÂ’s electric platform.) “With the Audi Q6 e-tron, e-mobility is coming from Ingolstadt (Audi HQ) for the first time,” Duesmann said in a statement. “To this end, weÂ’re also building a dedicated battery assembly facility on site. This will enable us to retain important know-how here in Germany and train our employees in future fields.” AudiÂ’s German rivals of course are also leaning in hard on their EV transformations. That makes it all the more important that Audi get its EV strategy right—and launched in a timely manner.

Lamborghini Revuelto, riveting or revolting? The choice is yours with its online configurator

Lamborghini has opened an online configurator for the new Revuelto flagship it unveiled yesterday. You can play with the supercar's many options, though It's a moot exercise unless you're one of the few reserved one already. Lamborghini says the Revuelto had sold out for two years in early March, with most reservation holders never having seen what the car would look like. But if you want to kill a little time, you can build your own. There's something for everyone, whether your tastes lean towards aficionado or influencer. Color is where the Revuelto allows for the most personalization. There's no less than 68 colors, many of which come in both gloss and matte finishes. A connoisseur might go for one of the Classica hues, which take inspiration from Lamborghinis past. The individual oranges and lime greens number greater than the entire palettes of most mainstream cars. It's almost overwhelming. But because we enjoy a good chuckle, we went for the Ecleticca (Italian for "eclectic") finish called Blu Uranus Matt.  Wheels can make or break a car, and we definitely want to fit in with the newly wealthy Soundcloud artists constantly revving up Sunset Boulevard here in Los Angeles. So we'll go for the 20- and 21-inch Bridgestone performance tires wrapping matte black Triguero wheels with carbon fiber center caps and titanium "rim bolts." Even brake calipers are offered in seven colors, but we think the most eye-searing option is Arancio, or orange. Interior upholstery and color options are as plentiful as paint codes. A retina-assaulting Nero Ade Sportiva (black) cabin with Verde Scandal (radioactive green) contrast color and Rosso Alala (red) stitching should not be allowed on a Blu Uranus Matt exterior, but it is, so we're picking it. Naturally, we're checking the passenger display option so we can impress our captiv — er, co-pilots — with exactly how fast we're going, and adding cupholders because why not? For finishing touches, the rear diffuser offers yet another set of colors, but we're going for Verde Scandal again because it's the brightest. Last but not least, let's check the box for the titanium engine grid, which draws attention to the 1,001-horsepower V12 hybrid powertrain, the last 12-cylinder Lamborghini will ever make. Nowhere in the process did we ever come across a price tag, so it's one of those "if you have to ask ..." scenarios. What do you think of our Revuelto? We like that it'll feel right at home in La La Land or Miami.

Bologna airport puts 631-hp Lamborghini follow-me car into service

Enthusiasts visiting Italy's Motor Valley could get a taste of the region's car-building tradition as soon as they land in Bologna. Airport officials renewed their partnership with Lamborghini to let a Huracan Evo loose on the tarmac. Lamborghini has provided the Bologna Guglielmo Marconi Airport with follow-me cars for several years. The latest raging bull to join the fleet is an all-wheel-drive Huracan Evo powered by a naturally-aspirated, 5.2-liter V10 that delivers 631 horsepower. It's painted in a shade of green named Verde Turbine Matte and it wears specific orange decals, a livery reminiscent of the one seen on the latest Evo-based Super Trofeo race car unveiled earlier in 2021. Pilots need more than a head-turning design to know where they're going, so the Huracan also gains a light bar. What is a "follow-me car" you may ask? The Huracan's main task is to meet an incoming plane at the end of the runway and guide it to the gate where its passengers will disembark. The driver is constantly in contact with the control tower, changes are not unheard of, so Lamborghini installed a radio in the cabin. How officials will decide who gets to drive the Huracan and who ends up in a 55-horsepower econobox hasn't been revealed; we predict an intense, winner-takes-all round of drawing straws (or tagliatelle, considering we're talking about a city globally known for its pasta-based dishes). Lamborghini's latest follow-me car will be in service until January 2022, so you might catch a glimpse of it after landing in Bologna. It's not always out, but it's easy to spot if it's on the clock because most of the other cars on the tarmac are small Fiat models, like the 500 and the Panda. And, if you're into airport car-spotting, keep your eyes peeled at Amsterdam's Schiphol airport: KLM still uses older Mercedes-Benz G-Class 4x4s as service vehicles. Featured Gallery Lamborghini Huracan Evo follow-me car at the Bologna airport View 13 Photos Marketing/Advertising Weird Car News Lamborghini Coupe Luxury