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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini builds 2,000th Aventador, production rate continues to climb

Last July, Lamborghini celebrated the assembly of its 1,000th Aventador. That was an impressive milestone for the $400,000-plus supercar, as its Murciélago predecessor took took nearly three years to accomplish the same feat. But the automaker's biggest and baddest bull has broken another milestone, as the Aventador celebrated its 2,000th vehicle produced last week. The Nero Nemesis (matte black) car rolled off the assembly line on June 6, destined to the garage of Thaddeus Arroyo, who lives in the States.
Originally launched as a closed-roof coupe at the Geneva Motor Show in 2011, the Italians introduced the open-roof LP 700-4 Roadster last fall at the Los Angeles Auto Show before allowing us to drive it in February of this year. Assembled in Sant'Agata Bolognese, Lamborghini's Aventador is currently running at a production rate of nearly five units per day.
Lamborghini has understandably been very pleased with its flagship, and customer demand shows no signs of faltering. According to the automaker, the waiting list for new car is longer than a year. Be sure to check out the press release below.

Lamborghini Huracan does quarter mile in just 8.6 seconds

If you're the wild and crazy sort that feels the need to up the output of an Italian exotic, more power to you. And one of the best ways to get that power is through turbocharging. Lots and lots of turbocharging. Just like Heffner Performance has done with this monstrous Huracan. By strapping a pair of turbochargers to the Lamborghini's V10 engine, Heffner's modded car is good for 1,200 horsepower at the wheels. If you don't feel like doing the math on what that is at the crank, just rest easy in knowing that it's a whole helluva lot. While you probably won't want to try and put that power down on a road course, it's absolutely appropriate on a drag-prepped surface. Combined with the super-sticky strip and some equally grippy tires, Heffner has turned in some impressive, sub-ten-second times. But its most impressive run is this – an 8.631-second run through the quarter, where the green Huracan hit 173 miles per hour. According to the results slip, it snapped to 60 in just 1.9 seconds, while Heffner claims it hit 100 in 3.7 seconds. So yeah, this is a very, very fast Lamborghini. And now, you can watch it in action. Check out the high-speed run at the top. Related Video: