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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Miura, Porsche 911 highlight Techno Classica

Visitors to the Techno Classica show in Germany this weekend were treated to the spectacle of all manner of classic cars under the roof of the Messe Essen. Not surprisingly, the Volkswagen Group was well represented, with the historical departments of two of its flagship marques showcasing their in-house restoration projects – albeit in radically different states of repair. While Porsche brought a completely restored example of a particularly storied 911, Lamborghini went the opposite route by displaying the bare body-in-white for a Miura. With the Miura now celebrating its 50th anniversary, Lamborghini's recently launched PoloStorico division is in the process of restoring several examples. Chassis #5030 is a Miura SV that, as you can see, is still in the middle of its refurbishment, its frame corrected but still unfinished – but that didn't stop the Raging Bull marque from putting it on display. It was joined by the freshly completed green example (chassis #4846) that was the department's first project, as well as the engine from a Miura P400S. Meanwhile, Porsche Classic arrived with a lovely 911 2.5 S/T, the precursor of the 911 RSR. One of only 24 examples made, this particular vehicle won its class at Le Mans in 1972 at the hands of works driver Jurgen Barth (who would alter claim victory overall in '77). It was rediscovered in poor health decades later by a collector, who commissioned Porsche Classic to bring it back to life. The task proved monumental, the vehicle having been modified, crashed, rusted, and used as a playground for children. Both vehicles aptly demonstrate the kind of care that these manufacturers' own restoration departments put into preserving their company's legacy. If you weren't in Essen this weekend to see them first-hand, you can check them both out in the pair of image galleries. Related Video: LAMBORGHINI POLOSTORICO AT TECHNO CLASSICA 2016: RESTORATIONS CELEBRATE MIURA 50TH ANNIVERSARY Lamborghini PoloStorico is at Techno Classica in Essen, 6-10 April 2016, celebrating the Miura's 50th anniversary and illustrating its scope of expertise in restoring classic Lamborghini models. Showing the original Miura SV first unveiled at the 1971 Geneva Motor Show and the subject of a full restoration by Lamborghini PoloStorico, the stand also displays a Miura chassis demonstrating work in progress and a fully overhauled Miura engine.

Transformers: The Last Knight promises a Lamborghini Centenario and lots of explosions

The director of the Transformers series, Michael Bay, took to Twitter to reveal the trailer for the latest installment, Transformers: The Last Knight. Based on the trailer, it looks like the film will likely deliver everything Transformers fans of the series enjoy, including big explosions, big robots, and most interesting for us, cool cars. Although this particular trailer is a little light on the car action, careful examination reveals some nifty machines. There will be at least a few massive International trucks painted in drab military colors. We also spotted a new Mustang in police livery. The most exciting ride we spotted, though, is a Lamborghini Centenario – the $2.5 million limited-run supercar – tearing through what looks like London. Bumblebee also makes an appearance, though not in his custom Camaro form. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Speaking of Bumblebee, it looks like he, and pretty much everyone else in the film, is going to have a rough time. The trailer shows that Earth is without Optimus Prime now, and his body is shown floating through space. In the meantime, some object has come to Earth, and it appears to have started a fairly massive war between humanity and, we're guessing, the Decepticons. Optimus Prime does eventually return, but he seems to have become an enemy, and is fighting Bumblebee at the end of the trailer. However, the leader of the Autobots going bad is probably the least confusing part of the trailer, as it starts showing knights fighting a dragon, and then segues into clips of Nazi Germany, all before actually getting to the present day. We should get some answers when the film hits theaters on June 23, 2017. Related Video: News Source: Michael Bay / Twitter via VarietyImage Credit: Paramount Pictures / YouTube Celebrities TV/Movies Lamborghini Coupe Supercars Videos movie trailer lamborghini centenario