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A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Lamborghini Asterion LPI 910-4 is silent but deadly [w/video]

The weirdest thing happened last night. During the annual Volkswagen Group Night festivities, everyone waited in anticipation for the Lamborghini section of the press conference. It's usually a treat for the senses - cool to look at, backed up by a ferocious sound that bellows throughout the venue. But not this time. There was no music, there were no laser lights, and most remarkably, there was no sound. The Lamborghini Asterion LPI 910-4 drove onto stage under fully silent electric power. Audibly, at least, it was perhaps the most anti-climactic Lambo introduction we've ever witnessed.
And that's the big story with this new Lamborghini concept: it's a plug-in hybrid. Of course, it's still a product of the storied Italian supercar maker, so that electric powertrain is mated to a 5.2-liter V10, and total system output is rated at a staggering 910 horsepower. It'll run up to 31 miles on pure electric power at speeds of up to 78 miles per hour, and its 0-62 time is estimated to be three seconds flat. Top speed? 199 mph. In other words, it may be capable of silence, but it still carries a stick, and it's still very much a Lambo.
So will the company actually build something like this? Right now, it doesn't look likely. Back in August at the Pebble Beach Concours d'Elegance, Autoblog spoke with Lamborghini boss Stephan Winkelmann about the then-off-the-record Asterion concept, who told us that if the automaker should choose to expand its model range, the bigger priority right now would be the Urus crossover. This is merely just a way to show how Lamborghini might present a gasoline-electric vehicle. And after scoping it out in person here at the Paris Motor Show, we have to say, it's cool. The styling is a bit softer and understated compared to the audacious Aventador or angular Huracán. But it still has quite a presence and it's still very much a Raging Bull.

Previewing the 2014 Paris Motor Show

Don't let the shiny objects detract from the serious side of the show. Sales, fuel economy and regulations are part of the conversation.
The Paris Motor Show is one of the glitziest events on the automotive calendar. Yes, it helps that it's in the City of Light, but the glamorous surroundings only enhance the spectacular wares that automakers bring to the show. This is where Europeans debut their best new cars for the coming year, both as eye-catching concepts and in production trim.