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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Miura, Porsche 911 highlight Techno Classica

Visitors to the Techno Classica show in Germany this weekend were treated to the spectacle of all manner of classic cars under the roof of the Messe Essen. Not surprisingly, the Volkswagen Group was well represented, with the historical departments of two of its flagship marques showcasing their in-house restoration projects – albeit in radically different states of repair. While Porsche brought a completely restored example of a particularly storied 911, Lamborghini went the opposite route by displaying the bare body-in-white for a Miura. With the Miura now celebrating its 50th anniversary, Lamborghini's recently launched PoloStorico division is in the process of restoring several examples. Chassis #5030 is a Miura SV that, as you can see, is still in the middle of its refurbishment, its frame corrected but still unfinished – but that didn't stop the Raging Bull marque from putting it on display. It was joined by the freshly completed green example (chassis #4846) that was the department's first project, as well as the engine from a Miura P400S. Meanwhile, Porsche Classic arrived with a lovely 911 2.5 S/T, the precursor of the 911 RSR. One of only 24 examples made, this particular vehicle won its class at Le Mans in 1972 at the hands of works driver Jurgen Barth (who would alter claim victory overall in '77). It was rediscovered in poor health decades later by a collector, who commissioned Porsche Classic to bring it back to life. The task proved monumental, the vehicle having been modified, crashed, rusted, and used as a playground for children. Both vehicles aptly demonstrate the kind of care that these manufacturers' own restoration departments put into preserving their company's legacy. If you weren't in Essen this weekend to see them first-hand, you can check them both out in the pair of image galleries. Related Video: LAMBORGHINI POLOSTORICO AT TECHNO CLASSICA 2016: RESTORATIONS CELEBRATE MIURA 50TH ANNIVERSARY Lamborghini PoloStorico is at Techno Classica in Essen, 6-10 April 2016, celebrating the Miura's 50th anniversary and illustrating its scope of expertise in restoring classic Lamborghini models. Showing the original Miura SV first unveiled at the 1971 Geneva Motor Show and the subject of a full restoration by Lamborghini PoloStorico, the stand also displays a Miura chassis demonstrating work in progress and a fully overhauled Miura engine.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.