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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Watch Tesla Model X P100D drag race Lamborghini Aventador SV

It's always fun to see the performance capabilities of electric vehicles, and we haven't yet tired of watching Teslas go up against supercars, street racers, even airplane s, win or lose. DragTimes fed the world another Tesla drag race video this week, pitting a Tesla Model X P100D with Ludicrous+ against a Lamborghini Aventador SV powered by a 6.5-liter V12 (and worth $530,000) in a quarter-mile challenge at Palm Beach International Raceway. The Model X gets a better start off the line, and ends up finishing just 0.05 seconds ahead of the Lamborghini (which was quickly catching up at the end). While the Lamborghini was technically faster (with an elapsed time of 11.281 seconds and a speed of 129.38 miles per hour), the Model X finished the quarter mile in 11.418 seconds at 117.95 miles per hour, which DragTimes notes is a world record for an SUV. The difference in the sound between the two vehicles is striking, as we find from the separate camera views. The Lamborghini absolutely screams, while the Tesla just whistles in the wind a bit. After the Model X, the Lamborghini takes on a Model S P100D. It almost looks like the Aventador jumps the gun a bit (but it doesn't get a red light, and shows a reaction time of just .008 seconds with some well-timed wheel spin), and ends up finishing 0.15 seconds ahead of the Model S. The Tesla's elapsed time was 10.947 seconds at 119.71 mph, while the Lamborghini's ET was 11.164 seconds at 129.08 mph. These races showcase the mighty acceleration of the P100D Teslas. While the traditionally powered supercar is faster at the high end, the low-end shove of the EVs prove them to be great drag cars, even weighing over 5,000 pounds. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube: DragTimes via Teslarati Green Motorsports Lamborghini Tesla Green Automakers SUV Electric Supercars Videos world record drag race lamborghini aventador sv p100d

Ken Block and friends race light in silly-beautiful Castrol commercial

How does one make fast, loud, drifting cars better? Well, you can add more fast, loud, drifting cars or you can add lasers. Either or, really. In this case, Castrol did the right thing and added both, creating a highly stylized commercial for its Edge Titanium motor oil starring South African racer Adrian Zaugg, BMW factory driver Augusto Farfus, Audi DTM and Le Mans staple Mike Rockenfeller and some bloke named Ken Block.
Their cars? No surprise, but Block is in his Ford Fiesta GRC, while Zaugg samples a Lamborghini Aventador and Farfus and Rockenfeller drive along party lines, with a BMW M4 and an Audi R8, respectively. And those cars look good, too, thanks to the creative light and laser work on display.
Take a look below for the video from Castrol.