2013 Lamborghini Gallardo Bianco Rosso! 1 Of 10! White/red! Loaded! $241k Msrp!! on 2040-cars

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2013 Quail Motorsports Gathering wows with modern masterpieces

Pebble Beach is an outstanding event if you're interested in pre-war classics, but outside of the parking lots, it's a bit light on more modern stuff. The Quail, now in its eleventh year, leans far more towards the present day, and has become one of the must-attend events of the Monterey car week.
Like Pebble, though, it's a highly exclusive affair, with triple-digit ticket prices that usually sell out at the same rate as a Justin Bieber concert. If you're one of the lucky few to hold a pass, though, you'll be rubbing elbows with a who's who of the auto world. One of the highlights of this year's event was the appearance of one Michael Schumacher, who showed up alongside one of his Formula 1 cars. A retrospective was also held on Lamborghini's 50 years of production, as well as another celebration of Aston Martin's centennial. There was also a tribute to the late Martin Swig, one of the co-founders of the California Mille, who passed away last year.
The cars, not surprisingly, were epic. Lamborghini, Pagani, Spyker, Rolls-Royce, BMW, McLaren, Bugatti and Galpin Ford all showed new models to the public for the first time, while there were also appearances by Jim Glickenhaus and his Ferrari P4/5 and P4/5 Competizione, marking the first time the coach-built masterpiece and its racing offspring were shown together. Finally, the Petersen Museum showed off its wears, including the late Steve McQueen's gorgeous Jaguar XK-SS.

Watch a parade of five Lamborghinis make their way through a shopping mall

It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).
Considering this, getting one of the Italian exotics inside the cramped confines of a mall is a rather tall order. After all, the thoroughfares there are designed for people, and are often bisected by either smaller shopping stands, pillars or some sort of fauna. Getting five Lamborghinis in, though, is an exercise in patience in precision.
Lamborghini of Miami did just that, stuffing five of the exotics inside a local mall. On the way out, one of the workers used GoPros to chronicle the entire process. It's an entertaining bit, if not a bit cringe-inducing on some of the tighter bits.

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.