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Party sponsored by Lamborghini tried to airlift yacht into Austin lake for F1 race

This was the kind of understatement we didn't expect to encounter in the Lone Star State: on our way into Austin to attend the Grand Prix of the Americas, the man sitting next to us on the plane - an Austinite born and raised - said, "There's gonna be a lot of wealthy people here." You know, as if Texas didn't have its fair share already.
Wealthy people need wealthy things to do and not-as-wealthy people to arrange such things for them. Case in point is My Yacht Club, which follows the Formula 1 parade and other rah-rah events around the globe, hosting guests and parties on yachts. In Austin the event group has had to change its schtick; there's no way to navigate one 150-foot motor yacht into Austin's Lady Bird Lake. MYC principal Nicholas Frankl told KUT News, "We spoke to the Army Air Corps. They couldn't lift it." We believe he meant the Army Corps of Engineers, but no matter, they couldn't lift it either.
So MYC has switched to a land-lubbers venue, The Long Center where Ballet Austin, the opera and the symphony perform. In case you readers are worried about how guests will manage without chiseled Italian deckhands in epaulets, not only has Frankl promised that "the elements of decadence and luxury and coolness and exclusivity are all there," guests will get to guzzle 24-karat gold-infused champagne. Because the stars at night just aren't as big and bright without it, obviously.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Teen Who Stole Guy Fieri's Lamborghini Receives Life Sentence

A California man received a life sentence with possibility of parole Thursday for attempted murder and the theft of celebrity chef Guy Fieri's Lamborghini. Max Wade was only 16 when he stole the $200,000 super car owned by Fieri, the Food Network star. In a carefully planned heist inspired by too many secret-agent movies, Wade repelled from the rooftop window of a San Francisco garage and stole the Lambo on March 8, 2011, according to The San Francisco Chronicle. Later, the newspaper says, Wade texted a friend that "it doesn't get any better than boosting a lambo and picking up chicks at 17." Among them was Eva Dedier, 18. After Wade flirted with her, Dedier told him she was seeing another man, Landon Wahlstrom. On April 13, 2012, Wade fired five shots into Wahlstrom's pickup truck as the couple occupied the vehicle. Wade was tried as an adult and convicted on Oct. 30, 2013. In addition to the life sentence, the judge added 21 years and four months for the premeditated use of a firearm. Wade will be eligible for parole in no less than 17 years. Lamborghini Safety murder guy fieri