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Lamborghini Urus SUV to be assembled in Slovakia

Lamborghini is known for many, many things. Beautiful, exotic and expressive styling, extreme performance and eye-watering prices are Lambo hallmarks. But the Raging Bull is perhaps best known for building its cars by hand... in Slovakia?
No, it's known for building its cars in Italy. But with the Urus SUV, which is already a departure (although not an unprecedented one) from your traditional Lamborghini, the brand could move construction outside the boot-shaped country, and east, into the former Soviet state.
The move will see the Urus, which will ride on a modified version of the Volkswagen Group's MLB platform, screwed together alongside the VW Touareg, Audi Q7, Porsche Cayenne and Bentley's eventual SUV at VAG's Bratislava factory. In terms of consolidating production in one factory, it's clearly a clever move. Still, we wonder if setting up Urus production outside of the Sant'Agata factory and in the sprawling Bratislava facility won't lessen the specialness inherent in Lamborghini products.

A new Lamborghini Countach is coming soon

Update: We received a tip in email that somebody posted an image online from Lamborghini's customer-only app, Lamborghini Unica. It reveals a teaser image of the Countach LPI 800-4 not previously made available to the public. The Instagram post also reveals that the Countach will be revealed during Monterey Car Week on August 15. The "LPI" moniker is the giveaway that this car will be a hybrid, as Lamborghini has used that term on the hybrid Asterion LPI 910-4 Concept. We also expect it to make 800 PS, which is about 789 horsepower. The "4" refers to it being all-wheel drive. You can check out the Instagram post and teaser photo below. It reveals the vents mounted on the side window and the vented intake behind it. Below this, we see what appears to be a gas cap. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The original post continues below. Lamborghini just announced that a new Countach is coming. Let us repeat. Lamborghini just announced that a new Countach is coming! OK. Let that soak in for a few seconds, or minutes, however long it takes. We’re a bit shocked over here, too. ThereÂ’s one teaser image to go off of, and Lamborghini hasnÂ’t let loose any details beyond giving us the name. You can see the car under a car cover and shrouded by haze in the photo above. However, thereÂ’s a video thatÂ’s been posted to Twitter that you can watch below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. We get some great engine noises, and the new Countach appears to be parked a long way away from the camera at the end of the video. It appears to be painted white, but thatÂ’s all we can tell about it from that distance. ThereÂ’s no doubt that Lamborghini is leaning heavily into nostalgic feelings, as you see original Countach posters pinned up to a kidÂ’s room in the video. Lamborghini seems intent on recapturing that wild, exotic magic that the old Countach brought to the supercar landscape. It's tough to say what the styling will be like besides being a wedge like most Lambos. It could be a very retro design, sort of like the Miura concept from over a decade ago. It could also be a thoroughly modern Lamborghini design that happens to have a classic nameplate attached. For what it's worth, Lamborghini's design boss seemed to be against anything overtly retro as of a few years ago.

Lamborghini explains the challenges of putting Alexa in a 640-hp coupe

LAS VEGAS — Lamborghini and Amazon will continue their collaboration in a bid to bring an ever-greater degree of connectivity to the supercar segment, the Italian firm told Autoblog on the sidelines of CES 2020. Now that Alexa technology is available in the Huracan Evo, making it available across the rest of the range is relatively straightforward. Maurizio Reggiani, Lamborghini's research and development boss, explained adding voice recognition technology to a car like the 640-horsepower Huracan was easier said than done. "We had to split voice from the engine's sound, especially when the car is in Corsa [mode]. Alexa's engineering team spent a long time in Sant'Agata," he explained. Making the engine quieter so owners can pre-heat their oven while driving wasn't an option. The Huracan Evo released in 2019 is equipped with a relatively new, touchscreen-based infotainment system developed entirely in-house, so it was the ideal starting point. It was also one of the most challenging use cases for the engineering team, and not just because its two-seater cabin is small and noisy in the best possible way. "The V10's frequency is unique. If you take the V12 [in the Aventador S], it's much more regular. The V10's high frequency is one of the most difficult sources of sound to manage," Reggiani said. He stopped short of confirming when Lamborghini's other models will receive Amazon Alexa, though we wouldn't wait for the option to appear on the Aventador S because the model is at the end of its career, and its replacement — which will receive hybrid power — is right around the corner. Reggiani assured us adding Alexa to the Urus would be "much, much, much simpler," partly because its cabin is far quieter than the Huracan's. Why bother with technology when Lamborghini built its reputation mega horsepower? The answer is simple: Buyer demand. "We need to speak the same language as our new, younger customers," Reggiani said. "They want to ask, and to have. The car must be able to satisfy this kind of request."