2013 - Lamborghini Gallardo on 2040-cars

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Weekly Recap: Geneva's splendor reflects growing demand for ultra-luxury cars

Geneva is one of the most glittering auto shows in the world, but the list of high-powered and bespoke luxury cars was decadent this year even by the rich standards of the Swiss exhibition. It's great for enthusiasts to revel in the flame-throwing Aston Martin Vulcan, the racing-inspired elegance of the Bentley EXP 10 Speed 6 concept and the insane performance of the Lamborghini Aventador LP 750-4 Superveloce, but there's a reason for all of this opulence: the luxury market is big business. And it's growing. IHS Automotive forecasts that so-called ultra-premium sales will nearly triple this decade from 123,000 to 353,000 units around the world. The estimate includes brands like Aston Martin, Bentley, Ferrari and Rolls-Royce, but doesn't count BMW, Mercedes and Audi, which offer less expensive models in addition to their high-end flagships. Though IHS includes Porsche and its relatively large volume in the study, the ultra-premium segment is still set grow at about the same rate, even without the German automaker's figures. So what is propelling all of this growth in the most expensive segment of the auto industry? Put simply, there's more rich people. IHS Automotive principal analyst Tim Urquhart pointed to economic expansion in China, market recovery in the United States and a surge in the lucrative technology sector as contributing factors. This dovetails with a research report by UK-based Oxfam, an international relief organization, which found the world's richest one-percent owned 48 percent of global wealth in 2014, and it's expected to increase to more than 50 percent by 2016. View 17 Photos Carmakers are moving quickly to capitalize with new products, expanding their portfolios with low-volume speedsters like the 800-hp V12 Vulcan at Geneva, and plans to enter new segments, like Rolls-Royce's strategy to make an SUV. "Ultra-premium carmakers are looking to explore ways of growing their product offerings, and thus their bottom lines, in this most potentially profitable of segments," Urquhart wrote in a report on the Geneva show. In a nutshell, there are more choices for people with more money. It's a good time to have expensive taste. Other News & Notes 2016 Mazda MX-5 Miata production launches It won't be long now. The 2016 Mazda MX-5 Miata arrives later this year, and it's officially in production. Mazda announced this week that the roadster began rolling off the assembly line at its Ujina factory in Hiroshima, Japan.

Zagato rolls out second Lamborghini 5-95 in yellow

Unless you live in one of the supercar capitals of the world, seeing a Lamborghini on the street is a rare opportunity. Even the Gallardo, of which Lamborghini produced over 14,000 to go down as the most prolific Raging Bull in the marque's history, is still far from an everyday sight. But at the Concorso d'Eleganza Villa d'Este a few months ago – just shortly after the reveal of the new Huracan – Zagato presented an even more exotic version of the Gallardo. It's called the 5-95, and if features substantially overhauled coachwork that contemporizes the Raptor concept which the two Italian firms presented at the Geneva Motor Show in 1996. Rumors immediately began to circulate that Zagato would build a short run of these rebodied Gallardos, and here we have the evidence: the second 5-95, pictured at the Zagato factory in Milan. Wearing a more Lamborghini-like pearl yellow paintjob, this second of five 5-95s said to be in the pipeline looks more akin to the Cala concept of 1995 designed by Giorgetto Giugiaro at Italdesign. There's no telling who the customer is or how much he paid to get his hands on this rare bull, but you can bet it cost considerably more than a Gallardo or Huracan, even with the premiums customers are said to be paying for them these days.

Lamborghini donates Huracan to Italian police

Lamborghini made a big entrance with the Huracán LP 610-4, and now the Italian State Police can, too. The Sant'Agata automaker donated one to Giovanni Law to the replace the Gallardo the authorities have had in service for six years.
It will be used to "sustain security on Italian roads" and is loaded with a Q-Branch worth of features that you won't even find on any Ad Personam options list: a "Proof Video Data System" to track the Lamborghini and the suspects being chased, number plate recognition and tracking and real-time transmission of images to HQ, four sirens, an aerodynamic light bar, a refrigerated trunk for organ storage, a defibrillator and - naturally - a hand-held stop sign.
The Huracán LP 610-4 Polizia should go into service by year's end. There's a press release below so you'll know who to look out for if you turn scofflaw inside the nation-state line.