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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini sends off the Aventador with a stunning grand finale

Lamborghini created a 770-horsepower swan song to celebrate the end of the Aventador's production run. Known as the LP 780-4 Ultimae, the final evolution of the firm's flagship will arrive as a limited-edition model offered as a coupe and as a roadster. It's also presented as Lamborghini's last non-electrified V12-powered supercar. The roaring, naturally-aspirated V12 engine has played a significant role in shaping Lamborghini's image since the brand's inception in 1963. It's not completely going away, and it's certainly not about to adopt forced induction, but staying on the legal side of looming emissions regulations requires adding an electrified component. In the future, the V12 will be part of a hybrid system that hasn't been detailed yet. In the meantime, it carries on as a high-octane masterpiece with 6.5 liters of displacement and an output bumped to 770 horsepower at a screaming 8,500 rpm and 531 pound-feet of torque at 6,750 rpm. For context, the same basic engine develops 730 and 759 horsepower in the Aventador S and the Aventador SVJ, respectively. It still spins the four wheels via a seven-speed Independent Shift Rod (ISR) automatic transmission linked to a pair of shift paddles and a Haldex-type four-wheel-drive system. Lamborghini quotes a 0-to-62-mph time of 2.8 seconds and a top speed of 220 mph. With more power comes less weight: The Aventador lost 55 pounds in its transition from the S to the Ultimae. Like its predecessor, it offers enthusiasts a trick four-wheel steering system, huge carbon ceramic brakes, and four different driving profiles. 2022 Lamborghini Aventador Ultimae View 15 Photos Stylists and engineers worked together to update the Aventador's exterior design. Up front, the changes are relatively subtle and made largely to optimize aerodynamic efficiency. Out back, the tweaks are more noticeable. The two round exhaust outlets notably move up to echo the design seen on the aforementioned SVJ and on the smaller Huracan Evo. Buyers can choose from a palette of 18 paint colors, and they can customize accents like the red accents on the diffuser. Alternatively, a 300-color palette is offered by Lamborghini's Ad Personam division. Lamborghini will present the Aventador LP 780-4 Ultimae to the public for the first time during the 2021 edition of the Goodwood Festival of Speed opening tomorrow, July 8. Production will be limited to 350 coupes and 250 roadsters, and each one will wear a numbered plaque on dashboard.

How to change the oil in a Lamborghini Huracan: carefully

There are eight oil drain plugs on the underside of the Lamborghini Huracan. And to even get to those drain plugs, 3 covers and about 50 bolts have to first be removed. Suffice it to say, then, that changing the oil in a supercar like the Huracan is a tedious process. And you won't be taking the car to your local Jiffy Lube. Royal Exotic Cars Fleet Manager Jesse Tang was recently filmed changing the oil in a Huracan that the company uses as a rental vehicle in Las Vegas. "It's kinda an expensive car for you to mess up, so ... we don't want to mess up," he says. And so Tang takes his time, checks to make sure he drains a full nine quarts of oil before buttoning everything back up and pouring fresh dino juice back inside the engine. While it's not quite as complicated or as expensive as changing the oil in a Bugatti Veyron, a drain and refill in the Lamborghini Huracan doesn't look like a job for the average backyard mechanic. But most cars are a whole heck of a lot easier to service. If you want to learn how to change the oil in your own car, we've got you covered – just watch the video down below. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.