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Lamborghini updates its logo for the first time in over 20 years

Enthusiasts meandering through the Pebble Beach Concours d'Elegance in 50 years will have an easy way to tell approximately when a Lamborghini was made. Starting later in 2024, the brand's cars will wear a logo that has been redesigned with a focus on minimalism. Lamborghini notes this is the first time it has redesigned its logo in over 20 years, and the changes made are relatively subtle. The emblem is still shield-shaped, and its overall layout remains the same; there's "LAMBORGHINI" written at the top, right above a bull that looks like it's about to charge. However, the shield's frame is smaller, with a flatter look, and the bull becomes an outline with fewer details (like the spine). Here's the old logo for reference: While the bull has appeared on the logo since the company's inception in 1963, it will soon stand on its own for the first time. Not on cars, it sounds like they'll still wear a shield, but in some of the brand's marketing and promotional material. Lamborghini also developed a brand-specific font to further strengthen its identity. You'll see it in the magazine that the company publishes, for example, and on social media. Lamborghini hasn't revealed which car(s) will inaugurate the new logo. The latest addition to its range is the Revuelto, which is powered by a 1,001-horsepower plug-in hybrid drivetrain built around a new, naturally-aspirated V12. Developed to replace the Aventador, it was unveiled in 2023 with the old logo; if it gets the new logo, early examples with the old emblem will likely be interesting from a collector's perspective. We know that the brand has at least three new models in its pipeline: There's a plug-in hybrid evolution of the Urus, which should also get a handful of visual updates inside and out, and a replacement for the Huracan, which will reportedly downsize to a twin-turbocharged V8 and go hybrid. One of these will surely be the first to wear the new logo. Looking ahead, the first electric Lamborghini will arrive in about 2028. Marketing/Advertising Lamborghini Luxury Performance

Ferdinand Piech (1937-2019): The man who made VW global

Towering among his peers, a giant of the auto industry died Sunday night in Rosenheim/Upper Bavaria, Germany. Ferdinand Piech, a grandson of Ferdinand Porsche, who conceived the original Volkswagen in the 1930s, was the most polarizing automotive executive of our times. And one who brought automotive technology further than anyone else. Ferdinand Porsche had a son, Ferdinand (called "Ferry"), and a daughter, Louise, who married the Viennese lawyer Anton Piech. They gave birth to Ferdinand Piech, and his proximity to two Alfa Romeo sports cars — Porsche had done some work for the Italians — and the "Berlin-Rome-Berlin" race car, developed by Porsche himself, gave birth to Piech's interest in cars. After his teachers in Salzburg told his mother he was "too stupid" to attend school there, Piech, who was open about his dyslexia, was sent to a boarding school in Switzerland. He subsequently moved on to Porsche, where he fixed issues with the 904 race car and did major work on the 911. But his greatest project was the Le Mans-winning 917 race car, developed at breathtaking financial cost. It annihilated the competition, but the family had had enough: Amid growing tension among the four cousins working at Porsche and Piech's uncle Ferry, the family decided to pull every family member, except for Ferry, out of their management positions. Piech started his own consultancy business, where he designed the famous five-cylinder diesel for Mercedes-Benz, but quickly moved on to Audi, first as an engineer and then as CEO, where he set out to transform the dull brand into a technology leader. Piech killed the Wankel engine and hammered out a number of ambitious and sophisticated technologies. Among them: The five-cylinder gasoline engine; Quattro all-wheel drive and Audi's fantastic rally successes; and turbocharging, developed with Fritz Indra, whom Piech recruited from Alpina. The Audi 100/200/5000 became the world's fastest production sedan, thanks to their superior aerodynamics. Piech also launched zinc-coated bodies for longevity — and gave diesel technology a decisive boost with the advent of the fast and ultra-efficient TDI engines. Less known: Piech also decided to put larger gas tanks into cars. Customers loved it. Piech's first-generation Audi V8 was met with derision by competitors; it was too obviously based on the 200/5000.

Lamborghini Huracan LP580-2 is a purist's RWD, 571-hp dream

Purists rejoice: Lamborghini has revealed the new Huracan LP580-2, ditching the all-wheel drive system for a rear-drive setup and a slight decrease in power. Like the previous Gallardo LP550-2 (and Balboni edition) before it, the Huracan LP580-2 is based on the same technologies as the LP610-4 coupe and Spyder. Instead of 602 horsepower and 413 pound-feet of torque, it produces 571 hp and 398 lb-ft to the rear wheels through the same seven-speed dual-clutch gearbox. Some might balk at the lack of availability of a manual transmission, but Lamborghini figures few (if any) would have ordered one that way at any rate. What the new setup means is more tail-happy handling, which the engineers in Sant'Agata have only encouraged that through specific tuning of the electronic systems. Equally as important is a lower dry weight of 3,062 pounds – 73 fewer than the all-wheel-drive coupe. To set the rear-drive version apart from its AWD counterpart, Lamborghini has restyled the front and rear ends and anchored it to the road on staggered 19-inch wheels coated in Pirelli PZero rubber. Aluminum calipers grip steel (instead of carbon-ceramic) rotors to keep it all in check. In measurable terms, that all comes down to a 0-62 time quoted at 3.4 seconds and a top speed at 199 miles per hour - respectively 0.2 seconds and 3 mph slower than the LP610-4. But the LP580-2 isn't about outright pace or bragging rights. Those are best left to the more potent and grippy model, and to the yet more powerful versions that are sure to follow. In the meantime, we can look forward to the getting a closer look at the latest version of the Huracan in the flesh at the LA Auto Show. Related Video: The rear-wheel drive Lamborghini Huracan LP 580-2: the essence of driving fun - New dynamic design of front and rear - Designed and engineered to provide perfect rear-wheel driving fun - Weight reduction with recalibrated power management for highly-involving driver experience - 0-100km/h in 3.4 seconds, top speed of 320 km/h Sant'Agata Bolognese/LA, 17 November 2015 – Automobili Lamborghini presents the Lamborghini Huracan LP 580-2: a two-wheel drive version of the Huracan coupe. Specifically designed and engineered for its rear-wheel drive set-up, the Huracan LP 580-2's combines dynamic new looks with a package for an enhanced Lamborghini driving emotion.