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Fastest-ever Lamborghini may debut in Geneva

Lamborghini is headed to next month's 2013 Geneva Motor Show with the brand's fastest car yet. The news comes courtesy of Filippo Perini, Lamborghini's design director, who reportedly dished that the brand will celebrate its 50th anniversary with a new low-volume hypercar. Perini made the comments while at the US launch of the automaker's recent Aventador Roadster in Miami, and he made it clear there will only be 10 production examples of the new model. If you want one, you had better get your wallet to the closest dealer (the designer admits most of the exotics are already spoken for).
Meanwhile, Lamborghini CEO Stephan Winkelmann has said his company will continue to explore special edition models. As you may recall, the Italian automaker built just 20 examples of its Sesto Elemento, originally penned for the 2010 Paris Motor Show. It promptly sold each one for $2.5 million. Then there was last year's Aventador J, which flew out the door at $2.6 million, including taxes. Stay tuned for more information from the show floor.

A dealer made a 'Urus' out of an Audi Q7 to get people excited for Lambo's SUV

Fake news seems to be catching on. In an attempt to drum up some interest in the upcoming Lamborghini Urus (the Italian SUV that hasn't been unveiled yet) the Lamborghini dealer in Nurnberg, Germany, created a Lambo-badged promotional vehicle. It seems it has fooled at least a few folks, with several outlets reporting on it as if it's a Lamborghini prototype. Of course, it's not. What you're looking at is an Audi Q7 with a camouflage wrap that includes a Lamborghini-script logo across the back and a promotional message on the side, which reads: "Der Urus kommt / Lamborghini Nurnberg." Thanks to one semester of German, we can tell you that first part means "The Urus is coming." Note, that's "is coming," not "is here." There's also something that kind of resembles a scoop on the front fender. It's also fake. It's not uncommon for automakers to put a cryptic message on the side of a test car, often with swirly camo, but this takes the idea a step further since it's not the actual car underneath. That said, the production Urus, whenever it arrives, is expected to share the Audi Q7's MLB 2 platform. So it sort of works. Kind of. Related Video: Image Credit: CarPix Audi Lamborghini Crossover SUV Luxury Performance confirmed

Lamborghini Huracan SV spied looking aggressive

Despite the production fate of the Lamborghini Urus seemingly in limbo, Lamborghini isn't waiting around for another project to work on. The Aventador SV Roadster has already been spotted in the arctic, and our spies just snapped this hotter Huracan in testing, as well. Except for the stickers on the body and larger front brake calipers, this Huracan looks mostly stock... at first glance. However, once your eyes move to the rear end, there's something very peculiar. You can see a camouflaged area at the back with mesh covering it that's above the standard diffuser. Behind that, spotting the two exhaust tips is quite easy. This look shares a strong resemblance with the Huracan GT3 racecar and suggests the lower pipes on this mule might just be for show. The exact name for this special Huracan is a mystery for the moment. Lamborghini tends to reserve the SV name for its V12 models, while the V10s get the Superleggera moniker. However, the Blancpain decal on the door could suggest a relationship with either the GT3 or possibly the Super Trofeo racers. Since both of them are rear-wheel drive, this could be some confirmation for that rumored version of the road car.