2011 Lamborghini Gallardo Lp570-4 Superleggera Loaded Cf | Ccbs | Recent Service on 2040-cars

Auto blog

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini announces new car coming to Paris with cryptic teaser

"Once perfection is achieved, you can just double it."
What in the name of Ferruccio Lamborghini does that mean? Well, we have no idea, and we think that's sorta the point. Lamborghini wants us to know that it's bringing something very interesting to the Paris Motor Show, and it wants the public and press alike wondering what it might have up its finely tailored sleeves.
Taking a look at the white-on-black line drawing that accompanies the teaser (click above to enlarge), we note a pretty clear fastback shape, which reminds us of the classic Espada, and we also know that the brand has long been considering a four-door sedan to add to its high-performance portfolio. Either way, a four-seater or a four-door machine could seemingly fit with the "double it" tagline of the teaser, and we're really just speculating anyway.

Lamborghini Gallardo ready to tow your Home Depot load

It's possible the Lamborghini Gallardo would have had an even grander reputation as an everyday exotic if more people had used it to tow trailers and lug home-renovation materials from store to workshop. That's what Canadian channel Canal Vie did to promote its new renovation show, strapping a couple of two-by-fours and a roll of insulation to the roof, and hooking up a trailer to the back of a second-generation Gallardo. The promotion had its intended effect. How could it not? People stare at a Gallardo even when it isn't hauling. With 398 foot-pounds of torque at its disposal, we wonder if you could slip a fifth-wheel on it...