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Lamborghini teases something 'Reactive' for Geneva

Lamborghini is teasing a big reveal at the upcoming Geneva Motor Show on March 3, but the exact identity of the vehicle remains a mystery. However, Lambo is including a fairly obvious clue in its video that suggests one likely candidate. The Italian brand's clip shows off some rocky roadsides, a glimpse at the interior and a brake rotor. It also claims this is, "the most reactive car ever." The hint is hiding in plain sight with the slashing S that appears in each line of text. Lamborghini was seen filming the Aventador SV at the end of January along a road not unlike the one on display in this clip. It boasted a new front-end treatment and a massive rear diffuser and rear wing. Also, that S-shaped slash in the video is practically identical to the one the side of the car that was spotted. Power is almost certainly increased as well, but like the model's true identity, the brand isn't giving specifics yet. Of course, it's possible this clue could just be a red herring to throw off fans. Regardless, Lambo definitely has something exciting in store for the Swiss show. Related Video:

One-off Lamborghini supercar coming to Geneva

At a reception in Monterey, CA, last night, Lamborghini CEO Stephan Winkelmann confirmed something we've kinda-sorta known for a while. The Italian automaker will debut a one-off supercar – sort of like the Veneno – at the Geneva Motor Show next year. We don't know anything about the bespoke machine, but Road & Track suggests it'll be a hybrid. Even though Lamborghini is iffy on this powertrain technology, electrification is a good way to make sure this supercar is on the same level as things like the Ferrari LaFerrari and Porsche 918 Spyder. Makes sense to us. Even though Lamborghini won't publicly show the car until March, a few folks are getting a preview this weekend in Monterey. Lamborghini invited a very small, very special group of owners and prospective customers to check out the supercar. Of course, we aren't sure if they're seeing the actual car or just some drawings or renderings. Not that it matters. We're sure this will be another case of the car already being spoken for as soon as it makes its debut. Related Video:

Lamborghini's next limited-edition experimental supercar coming soon

Lamborghini plans to release a very limited-edition supercar, which is at the time of writing still unnamed. As the company's R&D director Maurizio Reggiani said to CarAdvice in an interview, "Soon we will present to our most important customers a new version of what we call a one-off." By "one-off," Reggiani says the company means a short run of experimental cars created to showcase a new design direction and to introduce new technology, like the Lamborghini Centenario did. Call the resulting supercar a sellable concept car, if you will. In the Centenario, Lamborghini brought out rear-wheel steering. The new car would show the design direction of the Aventador's eventual replacement. What's more, Reggiani expects the upcoming car to be sold out by the time it is announced, just as the Reventon and its roadster version, the Veneno and the Sesto Elemento did. " We will announce it with our loyal customers that wait for this, we don't need to do more, we arrive at the motor show and the production is already sold out." CarAdvice deduces that the new car will be announced at the Geneva Motor Show next March, where Lamborghini will also show the new Urus – which will break cover in December. It will be a plug-in hybrid with a twin-turbo V8 engine. When Reggiani discussed the Urus with Autocar in December, he said that Lamborghini will keep turbocharging out of its supercars; the Urus needs the grunt that turbos provide, but the supercars will need the responsiveness of a naturally aspirated engine. Whether the "one-off" series car will still be naturally aspirated remains to be seen.Related Video: