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Lamborghini Urus SUV traces roots to a feline predecessor

The recently-revealed Urus isn't Lamborghini's first SUV. The LM002 pioneered the super-4x4 segment when it made its debut at the 1986 Brussels Auto Show. Tracing its history requires traveling to the mid-1970s, when Ferruccio Lamborghini sold the automaker that he founded and retired in the countryside to hunt and make wine. The new owners had practically no experience in building cars. Instead of expanding the lineup, they sought to land engineering and production contracts. Lamborghini teamed up with an American defense contractor named Mobility Technology International (MTI) to create an off-roader for the United States Army. The partnership spawned a vehicle named Cheetah, unveiled at the 1977 Geneva Auto Show. The Cheetah looked like a Meyers Manx buggy on steroids that ate Jeep CJ-7s for breakfast. The shape of the body gave it unusually high approach and departure angles, while the flat body panels facilitated the task of installing body armor. "Like the cat for which it is named, this high-performance vehicle has explosive acceleration, high speed and sure-footed agility over virtually all terrain," a period brochure claimed. The Cheetah could certainly tame Mother Nature's worst side, but the brochure exaggerated its performance credentials. Power came from the same 5.9-liter Chrysler 360 V8 engine found in Dodge's D-Series trucks. Lamborghini mounted it in the back, and its 183-horsepower rating contributed to a woeful power-to-weight ratio. The eight-cylinder spun all four wheels via an automatic transmission also found on Chrysler's parts shelf. Lamborghini didn't secure the Army's contract. The automaker stood on the brink of collapse. An Italian court took control of the company after it filed for bankruptcy in 1978, and a Swiss entrepreneur later came to the rescue. The new management saw an immense amount of potential in the Cheetah and relaunched the project. Decision-makers spotted an opportunity to enter the burgeoning leisure vehicle segment. Notably, they identified a market for a Cheetah-like car in the Middle East, where a Countach was unpractical at best and a Nissan Patrol was far too pedestrian for oil barons. Lamborghini unveiled a prototype named LM001 at the 1981 Geneva Auto Show. It took the Cheetah concept a step further with an updated look, though it retained the rear-mounted engine. Built as a development mule, it illustrated the limits of a rear-engine off-roader.

Lamborghini Invencible and Autentica are brand's final NA V12 cars

A few months ago, we wrote that the final production units of the Lamborghini Aventador Ultimae represented the end of the reign of the naturally aspirated V12 in Sant'Agata Bolognese, and the last Aventador Ultimae meant the end of an NA V12 Aventador. Seems we were mistaken. Lamborghini now tells us these two one-offs are the proper and (maybe) final end of the NA V12. Created for a customer who worked with Lamborghini Centro Stile from inception, the duo are the Invencible (the Spanish spelling of "Invincible") coupe and Autentica roadster. They're not only farewells, they are greatest-hits compilations said to combine design features from the Reventon from 2008, the Sesto Elemento from 2010, the Veneno from 2013, and the 830-horsepower Essenza SCV12 track-only coupe from 2020. Lamborghini didn't mention the Sian FKP 37, but the headlights are a match, and the side vents are a mix between the Sian and the Sesto Elemento.   Both are based on the Aventador's carbon fiber tub, and both feature a 6.5-liter V12 making 769 horsepower and 531 pound-feet of torque. The Invencible wears carbon fiber panels in Rosso Efesto, which is Hephaestus Red, Hephaestus being the Greek god of things like fire and volcanoes. The paint's accented with carbon-look elements that glint with red flakes, brake calipers in Rosso Mars, and pure carbon. The hexagonal Tricolore on the door fits in with numerous other six-sided elements like the DRLs, three-part taillights, and exhaust. A tidy, angular swan-neck wing hovers over the rear fascia, its stanchions anchored beside the backlight.    Inside is a mix of Rosso Alala leather, Nero Cosmus Alcantara, and contrast stitching in Rosso Alala and Nero Ade. Rosso Efesto is used on the steering wheel and for the shift paddles. Designers removed the Aventador's infotainment screen, moving all readouts to the digital gauge display and leaving twin hexagonal vents to dominate the open space over a pocket trimmed in red. The Autentica roadster is painted in Grigio Titans with details in Giallo Auge (Yellow Peak) and Matte Black. Instead of the Invencible's rear wing, a pair of fins highlighted by a yellow line channel air over the rear spoiler. Inside, occupants sit on Nero Ade leather and Giallo Taurus stitching, and can ogle two-tone Nero Cosmus and Grigio Octans Alcantara. This is really it for the V12. We think.

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.