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Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video:

Lamborghini Miura SV burns to the ground in London

If there's one thing Italian supercars seemingly love more than moving quickly, it's being on fire. That even applies to iconic machinery like the Lamborghini Miura SV, one of our personal favorite exotics of all time. One such Lamborghini owner just witness their machine go all flambé during a photo shoot in London. Details are scarce at the moment, but it looks as if something went awry in the engine bay.
You can watch the disaster in the video below, but just make sure your stomach is well prepared for the nauseating sight. Nothing's worse than watching $700,000-worth of gorgeous collector car go up in smoke.

Lamborghini Miura owner sues garage over million-dollar car-b-que [w/video]

Remember about a year and a half ago when a rare, classic Lamborghini Miura SV went up in flames in London? Its owner sure does. And he's not willing to write it off, pointing fingers squarely at the Lamborghini dealership in London for causing the fire. It may seem like a difficult case to make, especially since the Miura was not in the dealership's possession when the fire erupted – the owner's son was driving it, but he was driving it home from the dealer where it had been brought in for service. According to the suit filed by the vehicle's owner, billionaire property agent Jon Hunt, the mechanics at the dealership owned by high-end automotive group H.R. Owen must have improperly fitted the spark plugs during the Miura's service. Lamborghini's official dealership should have known better, says Mr. Hunt. That's why Hunt is suing the dealership to the tune of GBP700,000, equivalent to over $1 million at today's rates, plus storage costs and "loss of enjoyment." The vehicle – one of only 764 made – was evaluated at GBP900,000, but Hunt's suit deducts the GBP200,000 it was worth as scrap. We've included footage of the fire below, but it's not for the weak of heart when it comes to watching an irreplaceable classic supercar burning to the ground. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.