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Lamborghini to price Urus similar to Huracan

If and when the Urus project is finally approved for production, it will take Lamborghini into not one but several new territories. For one, it will be the company's first SUV since the demise of the LM002 in 1993. It'll also be the company's first front-engined model since the demise of the Jalpa and Espada in the late '70s, and its first model to offer hybrid and turbocharged powertrains in, well... ever. Just don't expect it to be its cheapest model.
According to Motoring.com.au, in speaking with Lamborghini sales and marketing execs, the Urus "will be priced similarly to the Huracán," which is currently the Raging Bull marque's entry-level model. That doesn't mean, necessarily, that the Urus (pictured above in Beijing alongside the previous Gallardo) couldn't undercut the Huracán's price slightly - especially since it will likely offer more than one engine option - but don't expect it to come cheap.
The Huracán starts in the US for $237,250. If, as reported, the Urus commands a similar price, that would make it the most expensive SUV on the market. That is, at least, before other high-end rivals from the likes of Bentley and Maserati get into the game.

Lamborghini says it could build the Sterrato rally car at a profit

Automobile spent an hour working out the Lamborghini Huracan Sterrato concept at the Volkswagen Group's Nardo test track. Naturally, the question of a production version came up. Maurizio Reggiani, Lamborghini's chief technical officer, told the magazine a customer version would be possible, only because "the provisional business case suggests that we can build this car at a profit." And the secret to making money on the car would be 3D printing. The composition of the Sterrato is 96 percent bone-stock Huracan EVO. Same naturally aspirated 5.2-liter V10 with 631 horsepower and 442 pound-feet of torque, same all-wheel drive, four-wheel steering and torque vectoring, same 20-inch wheels. The exterior departures come in the handling software retuned for dirt and loose surfaces, a 1.85-inch lift, fender flares and a one-inch wider track, off-road tires backed by mud guards, aluminum plates front and rear. and those auxiliary LED lights. The cabin gets a titanium roll cage and five-point racing harnesses. Perhaps save for the software, the edits are cosmetic add-ons, and Reggiani said Lamborghini can fabricate "all restyled or new body panels, claddings, ducts, and splitters on 3D printers." The carmaker developed a kind of plastic especially for the cause, "a lightweight synthetic material which is in its final shape bolted or screwed onto the finished body." The Automobile piece said Lamborghini would need to assess the material's durability, and perhaps sort out a different solution for the "armadillo rear-window cover that messes up what view there is." There would also be the "jackhammer noise level" to attend to. Otherwise, the mag's assessment is that the Sterrato is "even more playful than its brethren, and the mere prospect of enjoying a long cold winter in a hard-core sports car is bound to make quite a few Lambophiles reach for their checkbooks." The case for the car is presented as the Sterrato forming one in a line of special edition Huracans that will maintain interest in the model until the replacement arrives in 2023 or 2024. Next year we'd get the hardcore Huracan STO, or Super Trofeo Omologato. A potential Sterrato could show in 2021, limited to between 500 and 1,000 units, sold for about $271,000 each. That's about $9,000 more than the 2020 Huracan EVO AWD coupe. A Huracan hybrid would be follow in 2022, a Huracan Superveloce providing the model's backstop before the successor.

Lamborghini Tecnomar 63 yacht: Raging boat

A year after being announced, the Tecnomar for Lamborghini 63 express cruiser is in the water with its first owner. The co-creation of Lamborghini Centro Stile and Italian boat maker Tecnomar, the water-borne speedster makes the most obvious nod toward the limited-edition Sian FKP 37 introduced in 2019, but gathers cues to the automaker's entire history. The Verde Gea paint matches the Sian's launch color. The helm seats come from the Huracan Evo and are fitted with Sparco seatbelts. The steering wheel, minus airbag and paddle shifters, migrated from an Aventador, the gauge cluster behind sparkling with graphics recognizable from current Lamborghinis. The throttle levers mimic the shift selector in the Urus, the same fighter-plane-style cover hovering over the engine start button. The windows, meanwhile, channel the hexagonal shapes that have ornamented vehicles from Sant'Agata Bolognese since 1963.   Oh, the irony that the heaviest and most powerful Lamborghini ever created fits into the ultra-lightweight class, a segment never graced by one of the automaker's cars. A weight-shaving carbon fiber superstructure slides into a glass-reinforced plastic (GRP) hull to keep weight down to about 53,000 pounds. Two MAN V12 diesel engines — MAN is another Volkswagen Group brand — work together to blow 4,000-hp bubbles into the water. They get the Tecnomar to a top speed of 60 knots (69 miles per hour). Burning about 100 gallons per hour at cruising speeds between 40 and 45 knots (46 and 52 mph), there's enough fuel to run for about 360 miles. That's long distance moving.   This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Occupant spaces include the galley and dinette behind the helm, and sunpads on the fore and aft decks, that latter one with a pop-out television. Accommodations below deck are dressed in leather, Alcantara, and carbon fiber, with Y-shaped motifs most familiar in Lamborghini lighting signatures. There's a master suite forward, its bed overlooked by a sunlight shaped like a Lamborghini badge, and a guest cabin with two twin berths.  There will be just 63 Tenomar for Lamborghini 63 cruisers built, and we know one of them has already been spoken for by UFC fighter Connor McGregor. Reps at Lamborghini and Tecnomar wouldn't say how many of the roughly $3.5 million craft have been sold, but they did admit that production through the end of 2022 is sold out.