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Lamborghini reveals Aventador Nazionale in Beijing

Special editions have proven themselves a great way for high-end automakers to get a little bit more for their wares, but they appear to be gradually being taken over by personalization programs that allow customers to order their exotic new wheels just as they want them. After all, what's the point in ordering a special color scheme someone else has chosen when you can choose it yourself, with special wheels and interior upholstery to match?
Lamborghini has just such a program. It's called Ad Personam, and like the customization catalogs offered by other automakers, it allows its clients to specify any range of stylistic parameters to suit their own taste. To showcase the program, Lamborghini brought a customized Aventador to the Beijing Motor Show. Called the Nazionale edition, it's got a white paintjob with tricolore racing stripes up the hood, anthracite wheels, and a blue leather interior.
It's similar to the Gallardo Tricolore that rolled out of Sant'Agata three years ago - the kind of treatment we'd otherwise call a special edition, but despite carrying a different name, it just goes to show the possibilities Lamborghini offers it customers. For the right price, of course.

Lamborghini Veneno leaks ahead of Geneva

Hey, Lamborghini execs... why the long face? Is it because your double-top-secret Veneno hypercar has leaked ahead of its Geneva Motor Show debut?
This unidentified magazine scan has dribbled its way onto the internet, and the single image shows a radically designed coupe - even by Lamborghini standards - powered by the 6.5-liter V12 from the Aventador tuned to produce 740 horsepower, routed through the company's seven-speed single-clutch gearbox. The bodywork features exposed carbon fiber canards, asymmetric wheel wells, a massive rear wing, and all manner of vents and scoops, all combining for an outlandishly brutal look.
What does "Veneno" mean, exactly? It translates to "poison" in Spanish, but if the company's history is anything to go by, it must also be the name of a noteworthy bull in the history of tauromachia. What the car means to Lamborghini, however, is a celebration of the one-time tractor manufacturer's 50th anniversary.

Two dead in Lamborghini crash at Las Vegas exotic car experience center

According to the Las Vegas Sun, as well as several other local outlets, two men died in a Lamborghini crash on track at a facility called SpeedVegas. The car reportedly hit a concrete wall with a tire barrier and burst into flames. Tragically, the driver and the instructor were both killed instantly. We confirmed with the Occupational Safety and Health Administration (OSHA) that the organization is investigating the crash. The crash happened at SpeedVegas, a facility with a 1.5-mile closed track that offers visitors the opportunity to drive high-performance sports cars ranging from the Porsche Cayman GTS up to a Lamborghini Aventador. According to the website, drivers do not need any experience before taking the wheel, and only need to be 18 years old, have a valid driver's license, and wear closed-toe shoes. The facility provides helmets and insurance as part of the driving fee. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. SpeedVegas provided an official statement, seen above, on the crash at its Twitter page. It confirms that the crash occurred, and that the company will cooperate fully with the investigation. It also passes along sympathy to employees and family members connected to the victims. We have also reached out to the Las Vegas Metropolitan Police Department, and SpeedVegas directly for further comment on the incident, but have not received a reply at the time of publishing. We will update this post with additional information as it is available. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.