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Tour Lamborghini museum with Google Street View

If you find yourself in northern Italy with some spare time on your hands, we could think of few places better to spend it than the Lamborghini Museum in Sant'Agata. The 16,000-square-foot facility houses what is surely the most magnificent collections of Raging Bulls in the world on two levels of glassed-in floorspace. But if your travel plans won't be taking you to Bologna, Lamborghini has teamed up with Google to provide the next best thing.
Now all you've got to do to get a closer look at the Lamborghini Museum is open another tab in your web browser and head over to Google Maps (or fire up the Google Maps app on your smartphone or tablet) to see the whole museum in Street View. There you'll find everything from production models like the Miura, Countach, Diablo and Murcielago to limited-production rarities like the Reventon and Sesto Elemento, prototypes like the Estoque and Zagato Canto, a Gallardo highway patrol car and a handful of Lamborghini-powered F1 cars, like Nicola Larini's 1991 Modena 291.
You can even get into a few of them, which the museum's curators aren't likely to let you do in person. So whether you're at home, at the office or in Sant'Agata Bolognese, it's there for you to check out on Google Street View. Short of that, you can scope out a few screen shots in the gallery above and the details in the press release below.

Volkswagen Group names Paefgen head of classics program

You may remember the name Franz-Josef Paefgen. Until recently, the German engineer and executive was head of both Bentley and Bugatti. Before that he was chief executive of Audi, after working for several years at Ford. He technically "retired" earlier this year, but like the cars he helped create, an executive like Paefgen could never really retire. So it should come as little surprise that the Volkswagen Group has named Dr. Paefgen head of its Classic program.
In his new capacity, Paefgen will oversee the historic automobile activities of the entire VW Group, including those of Volkswagen, Seat, Skoda, Audi, Lamborghini, and of course Bentley and Bugatti. It strikes us as a suitable semi-retirement for the man responsible in no small part for the Bugatti Veyron and Bentley Mulsanne, to name just two, and who was decorated in 2006 by the ACO as the "Spirit of Le Mans" for his contribution to endurance racing. Read the official announcement after the break.

Audi CEO says brand's EVs are almost as profitable as its other cars

After, oh, a hundred years or so of building vehicles primarily powered by internal combustion engines, automakers around the world have been and still are pumping billions of dollars into the development of electric vehicle technology. Everything from platforms and batteries to motors and the software to control it all requires untold hours of development, and that takes time and money. Fortunately, it's not going to take long for that massive investment to start paying off, at least according to Audi CEO Markus Duesmann, who told Reuters in an interview that "The point where we earn as much money with electric cars as with combustion engine cars is now, or ... next year, 2023. They are very even now, the prices." As a brand, Audi contributed more than a quarter of overall profit for the massive Volkswagen Group, which has such powerhouse brands as Volkswagen and Porsche among others. Under the Audi umbrella are Lamborghini, Bentley and Ducati, and it seems those high-end branches aren't going anywhere, at least for now. "These brands ... are very valuable very profitable brands, where we can even expand the synergy level in the future," Duesmann said in the interview. "There are no plans whatsoever to get rid of them." Despite the overall profitability of the brand, the ongoing global chip crisis is causing headaches. "We had a very strong first half in 2021. We do expect a much weaker second half," said Duesmann, who added, "We really have trouble." In fact, so serious is the trouble that the brand is forced into "a day-to-day troubleshooting process" to limit the chip-shortage damage. The good news for the automaker is that Audi has been able to boost its profit margin from 8% prior to the pandemic in 2019 to 10.7% in the first half of 2021. The bad news is that various chip shortages aren't expected to get a whole lot better over the rest of the year. Related video: