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Lamborghini Aventador SV gets more, less weight [w/video]

Following Lamborghini's recent tease, we were pretty certain that the Italian supercar brand would unveil its Aventador Superveloce at the 2015 Geneva Motor Show. Sure enough, during the Volkswagen Group Night event, the supercar with more power and less weight made its grand debut. Technically dubbed the Aventador 750-4 SV, Lambo revised the valve train and added a new four-exit exhaust with less backpressure. The result is a redline now at 8,500 rpm and a boost to 740 horsepower and 509 pound-feet of torque. Grunt still gets to all four wheels via a seven-speed gearbox. The changes help reduce the sprint to 62 miles per hour to just 2.8 seconds, and if that's not enough, 124 mph is just 8.6 seconds away from a standing start. The top speed reportedly rises to 217 mph. The other major factor in helping this improved performance is a 110-pounds reduction in weight to tip the scales at 3,362 pounds, which comes thanks to copious amounts of carbon fiber. On the outside, the door panels, side sills, fenders and new fixed rear wing are all made from the lightweight material, and the upgraded parts for the body reportedly increase downforce by 170 percent. The interior even features Lambo's Carbon Skin fabric for the headliner. Beyond the lighter weight and extra power, customers get magneto-rheological dampers, carbon-ceramic brakes and variable ratio electric power steering. All of this Italian performance comes at a price of 327,190 euros before any value-added tax when the cars go on sale in the spring. Official US pricing isn't announced yet , but that figure equates to about $366,000. Check out a video of the car being unveiled at VW's Group Night festivities in Geneva.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Latest ultra-light Lamborghini only costs around $32,000

Lamborghini, not finished celebrating its 50th anniversary with special models like the Veneno, has subtracted two wheels for the next stage of the party. The BMC Lamborghini 50th Anniversary Edition Impec is the second go-round of the collaboration between Swiss bicycle maker BMC and the Italian carmaker, both based on linking the carbon-fiber framed Impec to the carbon-fiber bodied Aventador.
Last year's run-of-30 Impecs has become this year's run of 50, each one built to order, and each costing 25,000 euros (about $32,000 US). BMC's special framebuilding technique is graced by a paint job unique to the model, Italian components and the same leather used in that taurean coupe. As with the car, you can order it at your local Lamborghini dealer and take delivery there.
If you're keen, the press release below can tell you what it will take to throw a leg over.