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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Urus prototype spied lapping the Nurburgring

The Lamborghini Urus is coming on December 4, just days after the end of the 2017 Los Angeles Auto Show. The Italian automaker's first SUV has been in development for years, but things are finally coming to a climax. Crossovers are hot, so we wouldn't be surprised at all if the Urus becomes Lamborghini's best-selling model. As such it needs to look, sound and drive like a vehicle worth of the charging bull badge. Thanks to YouTube channel Stateside Super Cars, we have some new video of the new Lambo lapping the Nurburgring. The Urus will be powered by a 4.0-liter twin-turbo V8 making 650 horsepower. This is likely to be a hopped-up version of Audi's 4.0-liter twin-turbo V8. In fact, you can see a new Audi A8 with that engine lapping the 'Ring just behind the Urus prototype. The video gives us a small taste of the exhaust note, giving a deep low burble with a few cracks and pops on lift-off. The 'ute is still covered with a wrap, but you can make out the basic appearance. It doesn't look too far off the concept we saw a few years ago, with an aggressive roofline and a distinctly Lamborghini front fascia. Look for full details in just over a month. Related Video:

Lamborghini Centenario will punch out 770 hp

Lamborghini briefly revealed the Centenario by releasing a YouTube video ahead of the official debut at the Geneva Motor Show. While it quickly set the clip as private, the screenshot above offers the best look yet at the new hypercar. The coupe celebrates founder Ferruccio Lamborghini's 100th birthday. The limited-edition hypercar uses a naturally aspirated V12 with 770 horsepower and can get to 62 miles per hour in 2.8 seconds. The top speed is an impressive 218 miles per hour. The body and monocoque are entirely carbon fiber, and the rear wing extends at high speeds for more downforce to stick the hypercar to the road. Lambo plans to produce a limited run of Centenarios consisting of 20 coupes and 20 roadsters. We look forward to getting more details when the limited-edition hypercar officially debuts soon. Show full PR text YouTube Description Uploaded on Feb 29, 2016 The Lamborghini Centenario is the most fitting tribute to Ferruccio Lamborghini in his centenary year, an one-off limited edition of 20 coupes and 20 roadsters. The Centenario's naturally aspirated V12 engine produces 770 hp and powers from 0-100 km/h in 2.8 seconds, from 0-300 km/h in 23.5 seconds with a top speed of more than 350 km/h. The futuristic and essential design includes an extending rear wing providing more downforce at high speeds, the body is built entirely in carbon fiber with a monocoque and all other body parts and trims in carbon fiber.