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Dad Invites Lamborghini Owners To Son's Birthday Party

The resulting unalloyed joy, as you'll see in the footage below, is priceless. One of my defining moments as a budding car enthusiast came the first time I got to see a Lamborghini up close. I was out in Los Angeles visiting a relative with my mother and sister, and I took the change of scenery as an opportunity to look for more exotic cars than my middle-class Midwestern upbringing would usually encounter. We were on a walk, when off in the distance I saw – and heard – something extraordinary: An early '80s Lamborghini Countach, black with those bronze five-hole wheels, pulling into a parking spot. My mom still takes great joy in periodically retelling the events of that day, and as the story goes, I joyfully took off without warning, chasing the car down the street shouting "Lamborghini!" "Lamborghini!!" in my best eight-year-old Italian accent. I must've still been adorable, because the owner not only let me sit in his car, scissor door open and ridiculous grin on my face, he left me playing around in its interior, nonchalantly telling me to shut the door when I was done. Just like that, he left, disappearing into a shop across the street. I can't tell you how long I sat in the car, or how many photos I demanded my mother take of me with my borrowed Bell and Howell, but I can remember being astounded at how low it was – I could crouch as if sitting on the bumper and still see over it! That was around 30 years ago, and I still have a couple of those dog-eared pictures. Funnily enough, my memorable Lamborghini encounter is pretty similar to that of the young boy featured in this video. At age seven, however, Jacob is clearly ahead of the curve. As the story goes, his father left a message on Lamborghini Los Angeles North's Facebook page, asking if someone with "a kind heart" would help him help make his Lamborghini-fanatic child's birthday wish come true. And "come true" it did, with the dealership helping organize not just a ride-along in an Aventador, but also a small cavalcade of other Lambos, all of which all showed up unannounced at his house on Jacob's birthday. The resulting unalloyed joy, as you'll see in the footage below, is priceless. As car enthusiasts, most of us have been lucky enough to have memorable defining car experiences, those fleeting moments in our personal back catalogs that have come to mean so much more than they first appeared to be.

Lamborghini goes from carbon fiber to carbon neutral [w/video]

Draw up a list in your mind of automakers striving to "save the environment," and you might be forgiven for not ranking Lamborghini very high on impressions alone. After all, it only makes supercars with double-digit cylinder counts, displacing over 5.0 liters, and producing in excess of 600 horsepower. Hardly what you'd characterize as "green" modes of transportation, then. And though it recently showed a hybrid sports car concept, it has opted next to build an SUV instead. However the Raging Bull marque is out to rehabilitate its image by changing the reality of its carbon footprint. It's just not about to do so by watering down the supercars for which it is known. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." – Lamborghini CEO, Stephan Winkelmann This week the Italian automaker officially opened its new Trigeneration Plant – which is not, lest you think otherwise, an assembly facility spanning multiple eras of production. It's a new power plant, built on the site of the company's headquarters in Sant'Agata Bolognese, that will generate its electricity, heating, and cooling, all from the same source of natural gas. The plant has an installed (potential) capacity of 1.2 megawatts, and will (practically speaking) be capable of generating over 25,000 MWh every year. That'd be enough to power all the houses in Sant'Agata, the otherwise sleepy town which Lamborghini shares with about 7,000 residents. The clean-burning facility is estimated to cut out 820 tons of CO2 every year, and by 2017 is slated to run on biofuel to raise that figure to a claimed 5,600 tons per year. The question is, who cares? Sure, people buying EVs and free-range chickens want to be assured that their buying habits fit their environmental conscience, but does the average Lamborghini buyer really care if their new supercar came from an environmentally friendly factory? "If we are going to do the things only because of the importance first thing for the customer, we would not be here anymore," Lamborghini CEO Stephan Winkelmann told us during roundtable discussion at the opening of the Trigeneration Plant. "We are not here to please a single customer. We are here to pass this territory unharmed to the next generation." "It would be ridiculous if you would say we are going to save the world.

Lamborghini Veneno Roadster stands in for fighter jet aboard Italian carrier

How do you draw even more attention to $4.47 million hypercar? Placing it atop an aircraft carrier in the Persian Gulf ought to do the trick, as Lamborghini has demonstrated with the live reveal of the new Veneno Roadster on the flight deck of the Italian Navy's Cavour.
Docked in the port of Mina Zayed, Abu Dhabi, the 787-foot flat-top is being used as a floating showcase of Italian products, with Lamborghini chosen to represent the automotive industry. A fitting location to unveil a roadster that looks like the half-breed lovechild of a fighter jet and a Le Mans racer, particularly since Sant'Agata is bound to find in the Emirates a buyer for at least one of the nine Veneno Roadsters it will produce.
"We are honored that Lamborghini was chosen to represent the Italian car industry in the UAE, as a perfect example of iconic Italian super sports cars, and that we have the opportunity to show the Veneno Roadster for the first time in Abu Dhabi, said Lamborghini chief Stephan Winkelmann. "Lamborghini has an extremely strong following in the region for its super sports cars, with the Middle East one of our largest markets in the world." Turn up the Kenny Loggins and ride into the danger zone with photos from the event in the gallery above and the press release below.