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The rationale behind Lamborghini's Urus

If you've been following developments in Sant'Agata Bolognese lately, you'll know that the world's most unabashed supercar producer is adding an SUV. Code-named "Urus," it will join the brand's existing two-model (Aventador/Huracan) lineup. It's a bold move for a company with a reputation built on iconic two-seaters including the Miura, Countach, and Diablo, and by its CEO's own admission the decision "will radically change Lamborghini." Why risk the company's exclusive, extroverted image on a vehicle associated with mundane tasks and parents who can't bear the thought of driving a minivan? Two reasons, says CEO Stephan Winkelmann. "The SUV Segment is still fast growing worldwide," he notes. Indeed, global demand for SUVs is up 88 percent since 2008, making utility vehicles the fastest-growing segment around the world, according to IHS Automotive. Utilities now comprise 19 percent of the global vehicle market. In addition, "sales can be equally distributed over our three major regions...the Americas (the US is Lambo's top market), EMEA (Europe, Middle East, Africa), and Asia Pacific." Lamborghini expects Urus to double sales from its current 2,500 cars per year to nearly 5,000. Adding a third model line "supports more consistent volumes and competitiveness of the company and our dealers," he continues. Further, Winkelmann maintains that an SUV fits the DNA of Lamborghini. "Our brand has a history of many types of cars such as GTs, super sports cars, and with the LM002 from 1986 to 1992, even an SUV. We learned together with our designers and product people that the SUV represented this opportunity the best." Structural implications include an expansion of the diminutive company's roughly 1,200-employee workforce by 50 percent, or 500 new hires, and the construction of a new facility near its headquarters to build the Urus. Building the new Lamborghini in Bologna is key to differentiating Urus from the other Volkswagen Group premium SUVs (Bentley Bentayga; Porsche Cayenne; Audi Q7 and Q8; and Volkswagen Touareg) that will share the same platform, and Winkelmann put great effort into persuading VW the move made economic sense. "We worked many months building the business case for approval because we are convinced the SUV will be a success and the best place to build it is in Sant'Agata Bolognese," Winkelmann stresses. "We are not simply adding another line in an existing building. Rather, we are talking about greenfield construction.

Gumball team creates Lamborghini-powered Batmobile

Look, whatever you think of the Gumball 3000 Rally, it does attract some spectacular machinery. High-end supercars and modded monsters are the norm, but occasionally, something really special pops up. Like the Batmobile. Okay, so this isn't exactly the Batmobile, but the Dark Knight's wheels clearly served as the inspiration for this brute. It comes from Team Galag, one of the many groups that contest the globe-trotting Gumball. This car has had very real, very talented hands on it during development. According to the video, the lead engineer spent 15 years at Sweden's Koenigsegg, which might explain the lovely detail on the carbon-fiber body. The fixed wheel covers are impressive but disorienting, making it look like the car just hovers over the road. Underneath all that carbon fiber sits a thumping 5.2-liter V10, borrowed from a Lamborghini Gallardo. This might be the only application where this engine is underwhelming – look at that body, and then listen to the engine. It just feels a little mismatched for such a wild looking car. Still, the work here is impressive. Now, if only it can get through this year's Gumball without crashing... Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Mr JWW via YouTube Aftermarket Lamborghini Videos gumball 3000

Lamborghini takes Veneno out to play on wet Vallelunga [w/video]

With only four examples in existence, you're not very likely to ever see a Lamborghini Veneno roaming your local highways and byways. That's what makes this clip a little out of the ordinary.
Lamborghini brought the super-rare supercar out to the Vallelunga circuit near Rome for the World Finals of its Super Trofeo series, where, incidentally, American driver Andrew Palmer beat out the competition from Europe and Asia to claim the world title. Prospective buyers for the even more expensive Veneno Roadster were taken for laps to give them a taste of what to expect, because with no roof whatsoever, the open-top supercar wouldn't be our choice for a drive in the rain.
Lambo also brought out the Sesto Elemento, the previous release from the company's new prototype development center, to play on the wet track alongside the anthracite Veneno that remains the company's property. Check out the action in the image gallery above and the video below.