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Egoista concept comes home to Lamborghini Museum

Unless you happen to live in one of the great supercar capitals of the world, seeing a Lamborghini up close is a rare treat. But even in such rarified company, some Lambos stand out more than others. We're talking here about elusive examples like the Reventón (of which only 20 were made), the $3.4-million Veneno (only four made) or this, the one-of-a-kind Egoista.
The Egoista concept was revealed a year and a week ago during Lamborghini's 50th anniversary celebrations. Unless you are a Lamborghini owner who traveled to Italy for the event, chances are you didn't get a chance to see it. But if you're heading to the Bologna region any time in the near future, you'll be able to check it out at the Lamborghini Museum in Sant'Agata.
There the one-of-a-kind single-seater concept with the aircraft-style canopy greenhouse will surely occupy a place of honor, alongside the many classic, racing and otherwise significant models - including the Sesto Elemento, Estoque and Miura concepts. Unfortunately, since Google's crew was there before the Egoista (or before us, for that matter), you won't be able to see it on Street View, so you're going to have to trek to northern Italy to see it for yourself.

London police joyride in Lamborghini Huracan

A pair of Metropolitan London police officers are in hot water after they questionably impounded a Lamborghini Huracan earlier this summer. Oh, and they took it for a joyride. The stop, pictured above, occurred on June 2. The Huracan belongs to a rental car company was pulled over for having no insurance near Heathrow Airport. In Britain, police use a national database to run license plates to see if a car is insured. London-based City Supercars had recently updated the insurance on the $260,000-Lambo. However, there was a lag before the information was uploaded to the database. When manager Erwyn Mackee tried to explain the situation on the phone, the police weren't interested. "The officer was just being unreasonable and out of hand on the phone to me, and I was just trying to explain the facts calmly. He was just off his head, completely bonkers - it was very frustrating," Mackee told the Telegraph. So the Lambo was seized. But police decided to have a little fun with the car before sending it to an impound lot. Mackee checked the traffic-tracking software in the Huracan and found that officers were having a blast with their new prize. At one point, they hit 63 miles per hour in a 30-mph zone. Mackee called Met police out on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mackee, who is also a lawyer, told the Telegraph that the problem has been resolved amicably. Scotland Yard was embarrassed by the incident and punished the officers involved. One officer received three points on his license while the other was subject to management action. Related Video:

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.