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Lamborghini begins Urus marketing push with terrain mode videos

The Lamborghini Urus SUV is coming. It's a done deal, so now the marketing push begins before its December 4th debut. Lamborghini is highlighting the Urus' off-road capabilities in the videos we're going to share with you, and that's not a bad way to start, since every other Lamborghini around has strada, sport, and corsa down pat. (That's street, sport, and track for those of you who don't speak Italian.) It's the sabbia, terra, and neve (sand, off-road, and snow) bona fides that need to be nailed down for the Urus to sell, so it's a smart play to highlight them right off the bat. Especially since its predecessor, the LM002, had fairly legendary capabilities – and prodigious fuel consumption. Expect that to be better in the Urus, whose twin-turbo V8 of about 650 hp and 600 lb-ft of torque should be civilized enough to guzzle fuel at a more measured pace. After that, a plug-in hybrid will reduce fuel consumption even further. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lamborghini's also smart to push the reveal back past the noise of the LA Auto Show, so the Urus can stand on its own four tires. We expect to see more of these drive mode videos released as we get closer to the reveal, so stay tuned. Lamborghini Crossover SUV Luxury Off-Road Vehicles Performance Videos

Take a closer look at Lamborghini's outrageous Veneno [w/video]

We couldn't pass up the chance to take a closer look at the outrageous Lamborghini Veneno. The ultra-limited-production 50th anniversary model looks downright lethal sitting under the lights of the Geneva Motor Show. Regardless of the 750-horsepower V12 lurking at the machine's core, the preponderance of vents, wings, splitters and fins means the hypercar can't help but look like it'll cut you for the fun of it. While most high-performance exotics are as much about what you can't see as what you can, the Veneno gets the ludicrous-loving 12-year-old kid inside of us cackling with joy.
We just can't decide whether this $3.4-million-dollar one-of-three hypercar is the hero or villain of our adolescent daydreams. Maybe both. Click through the detailed gallery for your best look yet at the latest bit of insanity from Lamborghini, and check out its official introduction video below.

Lamborghini Urus accidentally revealed in driving mode trailer

In the lead-up to the launch of the Lamborghini Urus, the company has been posting trailers demonstrating the SUV's various drive modes. The latest of them shows off the "Corsa" track mode, but it shows off even more than that. As previously reported by Road & Track and CarScoops, an early version of the trailer, a clip shows the various modes on screen next to a completely uncovered version of the production Urus. Lamborghini has since removed that version of the trailer, replacing it with a different video. The new one zooms in on the lower screen to avoid showing the actual SUV. But because this is the Internet, once the first version was out, there was no going back. Above, we have the old trailer posted by another YouTube channel, and the image of the Urus is visible at the 12-second mark. But we've also provided a screenshot in case you don't catch it. For fans of the Urus concept, the image is pretty much good news. It looks extremely similar to the concept, full of angles, a fastback roofline that drops quickly to the tail and a very angry-looking fascia. The headlights seem to have a bit less of a squinty scowl, and the grille now has some toothy additions at the bottom of the bumper. But overall, it's basically the Urus concept brought to production. We also get some decent looks at the interior. There are three screens in total: one for the instrument panel and two for infotainment. The bottom of those two appears to be used for climate control. The drive modes and shifter controls are in the center around the starter button. They all seem to use big levers that look like miniature throttle controls from a plane or boat. We'll learn more and see more when the Urus makes its debut on December 4. Related Video: Image Credit: YouTube / The Wheel Network, YouTube / Lamborghini Lamborghini Crossover SUV Luxury Performance Videos