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Super-rare Lamborghini Miura SV Jota promises to break records

The prototypical mid-engined exotic, the Lamborghini Miura is fast becoming a collectors' favorite. While they were trading hands at around a quarter of a million dollars less than a decade ago, prices have been skyrocketing, with the last few examples to go up for auction trading at over a million. But this particular example is expected to fetch well over $2 million when it crosses the block later this month. That's because this is no ordinary Miura – it's an SV Jota, one of only five or so originally made by the factory in Sant'Agata Bolognese. A pet project of the company's Kiwi test driver Bob Wallace, the Jota project was meant to explore what would happen if Lamborghini went racing. Old man Ferruccio wasn't interested though, and the original Jota prototype was destroyed. Word soon got out, however, of the Jota's modifications, and a handful of customers sent their Miuras back to the factory to be upgraded to Jota specification. With so few Miuras built to Jota specification, it's rare to see one trade hands. The last one we saw actually sell at auction went for $1.15 million in October 2010, but this particular example is estimated to rake in between $2 million and $2.6 million at RM's upcoming auction in Arizona on January 15-16. In fact, the last time this particular one crossed the block, it failed to sell despite a high bid of $2 million. Chassis number 4892 was initially ordered new from the factory as a Miura SV in 1971 by a customer in Rome in white with a blue interior. Within the following three years, it returned to the factory for Jota upgrades, and was then sold to a customer in Japan where it resided until moving to the US in 2007, taking top honors at the William K. Vanderbilt Jr. Concours d'Elegance in Rhode Island. Despite its excellent condition, it underwent a comprehensive two-year restoration, and its authenticity has been certified by numerous experts, including by the late Bob Wallace himself. If it sells this time around, data from Sports Car Market tells us it will smash the record for Miuras and challenge even the $2.5 million paid for a Reventon in 2009 and the $2.16 million paid for Bertone's one-of-a-kind Lamborghini Marzal concept in 2011 to take its place among the most expensive Lamborghinis ever sold. Featured Gallery 1971 Lamborghini Miura SV Jota #4892 View 31 Photos News Source: RM Auctions, Sports Car MarketImage Credit: Sean Smith/RM Lamborghini Auctions Supercars Classics rm lamborghini miura

Bulls on vacation: Lamborghini Giro 2015

Twenty-one owners were on hand for the Lamborghini Giro 2015, the tenth edition of the exclusive brand's most exclusive event. Hailing from the US and Canada, the small group blazed over some of the best roads in Maine, New Hampshire, Vermont, and Massachusetts. Luxury accommodations were provided at each stop on the four-day tour in late July. Twenty-one owners may sound like a minuscule showing, but it represents nearly 3% of the yearly American customer base. The colorful collection of Aventadors, Huracans, and Gallardos charged around New England like a high-speed string of Skittles. Challenging drives included the storied climb of New Hampshire's famed 6,288-foot Mount Washington and a mad dash up sinuous Route 17 through Vermont's Appalachian Gap. It all concluded with a police-escorted romp into the heart of Boston. Brilliant as the driving is, the Giro is also an opportunity for the Italian brand to connect with and take the pulse of owners in America, its largest market. Twenty-one owners may sound like a minuscule showing, but consider this: Lamborghini sold just over 2,000 cars globally in 2014, 736 of them in the US. This privileged few represents nearly three percent of the yearly American customer base. For comparison, Ford Motor Company sold 2,480,942 vehicles in 2014. If a similar portion of American Ford owners breezed into New England for a Ford Giro, that would equate to more than 70,000 "Ford-istas." Begun in 2006 in the US, the event is relatively unknown, even among Lamborghini owners. Capped at a maximum of 25 couples/cars, the Giro draws some of the most loyal customers of the Bologna-based icon. Exclusivity – participants mix with top management and are looked after by Lamborghini "concierges" – is what sets it apart from larger yet still select activities for the faithful, including the Lamborghini Esperienza (track events for owners) and Accademia (track and winter driving academies). Given the statistical significance of the participants, we couldn't help but survey the well-heeled swells running their bulls on the 2015 Giro about what they thought of the company's gamble on a third Lamborghini model in the form of an SUV – the upcoming Urus. Will it diminish the flamboyant brand's street cred? Half said "No", citing the celebrated Porsche Cayenne parable. Half said, "What the ****?!" "It's not only a nice drive," says Alessandro Farmeschi, Lamborghini America Chief Operating Officer.

'Boy Wonder of Supercar Sales' talks Lamborghini

Brett David has a pretty darn good life. At 26 years old, he's the CEO of Prestige Imports in Miami, which puts him at the wheel of the largest Lamborghini dealership in the US. Prestige also happens to have moved more Audis than any other dealer in three years.
CNBC's Squawk Box had him on for a sitdown in a segment it called "Secret Lives of the Super Rich," where the network highlighted the burgeoning demand for Lamborghinis. Besides talking about the recession-proof Lambo market and his new-age clientele, David explained how he sold his first Lamborghini. At 17. To Missy Elliot. The whole video is really worth a watch, which you can do by scrolling down.