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Lamborghini files for trademark on Egoista name

Lamborghini has reportedly filed to register a trademark for the name Egoista. The name was previously used on an outrageous one-off, single-seater concept revealed in 2013. While the trademark application doesn't necessarily mean the concept will be put into production, it certainly bodes well. Fans of the marque will recall that the Lamborghini Egoista surfaced in May 2013 as a birthday present from the automaker to itself on the occasion of its 50th anniversary. The radical design penned by Walter De Silva was inspired by helicopter gunships and featured a single solitary seat under a canopy, giving the one-of-a-kind creation its "selfish" name. Motivation (were it ever let out onto the street) came from a 5.2-liter V10 like the one in the Gallardo and Huracan, optimized to the tune of 600 horsepower. The Egoista was never displayed at any auto shows, going straight to the museum in Sant'Agata Bolognese at the entrance to the company's factory and headquarters. At the time of its creation, Lamborghini said that "the Egoista is pure emotion, Never Never Land, which no one can ever possess, and which will always remain a dream, for everyone." The reported filing of the trademark application would ostensibly suggest a change of heart on Lambo's part, or at least that it could be entertaining the use of the name for some application beyond the concept that's now two and a half years old. One can dream, at any rate. Related Video:

Watch a parade of five Lamborghinis make their way through a shopping mall

It's easy to forget that high-performance cars are not limited in size to something like a Lotus Elise or Mazda MX-5. They can get big. Take Lamborghini, for example. It might focus on combining low curb weights and high-output engines, but an Aventador very nearly occupies the same amount of space on the road as a fullsize Range Rover (the Lambo is only about eight inches shorter, although it is an inch wider, excluding the mirrors on both vehicles).
Considering this, getting one of the Italian exotics inside the cramped confines of a mall is a rather tall order. After all, the thoroughfares there are designed for people, and are often bisected by either smaller shopping stands, pillars or some sort of fauna. Getting five Lamborghinis in, though, is an exercise in patience in precision.
Lamborghini of Miami did just that, stuffing five of the exotics inside a local mall. On the way out, one of the workers used GoPros to chronicle the entire process. It's an entertaining bit, if not a bit cringe-inducing on some of the tighter bits.

Rare early Lamborghini Countach sells for record $1.2 million

Lamborghini may have made headlines with the highly exclusive, $4.5-million Veneno and the even more expensive Veneno Roadster that followed, but when it comes to classics sold at auction, their prices seldom approach the kind of figures attained by rare classics made by arch-rival Ferrari. Early 350 GTs and rare Miuras (like the SV prototype Gooding sold a few years ago for a record $1.7 million) have been known to breach the seven-figure mark, but now the Countach is making its way into the big leagues as well.
Pictured here is a rather exceptional early example sold by Bonhams in Connecticut last week. This 1975 Lamborghini Countach LP400 "Periscopica" - so dubbed for the unique rearview mirror fitted to the first 150 examples made - has just over 10,000 miles on the odometer. With flawlessly retouched Blu Tahiti (read: French racing blue) paint and an immaculate deep tan leather interior, the Periscopica was the subject of feverish bidding before selling for $1.2 million to a buyer present at the auction, beating out a dozen or so telephone bidders.
The record price for a Countach trumps the previous record, also set by Bonhams at the Quail Lodge last August, where another '75 Periscopica sold for $836,000. The rising prices surely reflect the coming of age for the Countach, now nearly 40 years since its introduction - particularly for the generation that grew up idolizing it as the prototypical supercar. Scope it out in the artful gallery of 76 high-resolution images above and the details of the auction below.