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Dubai police welcome Lamborghini Aventador cop car

There is a long history of law enforcement adding supercars to their police cruiser fleets. The latest comes from a likely place, Dubai, where one-upping the rest of the world in conspicuous consumption has become a national point of pride.
The Dubai police force announced yesterday that they've added a Lamborghini Aventador to their fleet, the Italian supercar capping a broader upgrade to their selection of cruisers that also reportedly includes new examples of the Chevy Camaro.
The 700-horsepower Aventador has a starting price in the US of nearly $400,000 and can reach speeds up to 217 miles per hour. Reports, however, say that the Dubai police force won't be using the car's 0-60 performance of 3.9 seconds to catch any crooks, but rather that the supercar will be used in tourist areas to impress foreign travelers.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Lamborghini Huracan Super Trofeo gets teaser trailer before Pebble Beach debut

Lamborghini first tipped us to the coming arrival of its race-ready Huracán Super Trofeo, with this dark-and-camouflaged teaser image a few weeks back. Slated to replace the venerable Gallardo Super Trofeo in the brand's one-make series, the Huracán flavored for racing duty should result in a faster field.
However, before the new Super Trofeo car debuts on host circuits for the North American, European and Asian iterations of the series, it'll get a share of the spotlight at Pebble Beach. Lamborghini is scheduled to pull the wrapper off its new racecar at The Quail on August 15 - an event we're sure to be in attendance for.
Until then, we can offer up one more pulse-pounding teaser of the new Huracán, in the form of a new official video. The Super Trofeo Lamborghini is still wearing its under cover uniform in this bit, and the camera darts from focus to blur with irritating regularity, but you'll get the idea.