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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Undamaged 'Wolf of Wall Street' Lamborghini Countach sells for $1.66M

The tale of the two Lamborghinis from "The Wolf of Wall Street" took another turn this month. Two genuine examples of the 1989 Lamborghini Countach 25th Anniversary Edition in Bianco Polo saw screen time. One made it through filming unscathed. The other, used to demonstrate how not sane and sober protagonist Jordan Belfort was during a drive home, ended up beat to pieces and undriveable, more art installation than car. The soap opera began back in August, when RM Sotheby's announced it would auction the pristine example this month, December. At the time, we didn't know where the other car was. Not far into November, Bonhams solved the mystery in announcing it would auction the wrecked car at the end of that month during the season-ending Formula 1 race weekend in Abu Dhabi. Given the same pre-sale estimate as the working Lamborghini of $1.5M to $2M, the high bid came in at $1,350,000 during the Abu Dhabi auction. The consigner turned that sum down, the car didn't sell. The clean RM Sotheby's car did sell, and on schedule, fetching $1.65M after fees on December 8 in New York City. Not bad for a vehicle Hagerty values at $780,000 in concours condition. Lamborghini only made about 660 of the Silver Anniversary coupes for global sales, 12 came to the U.S. in Bianco Polo.  As for the car itself, RM Sotheby's says the Maryland owner drove the car to New York for filming, and that this car was specced a bit differently than the second Lamborghini; this one wore the smaller European bumpers and its cabin had a black-and-white steering wheel, for instance. The owner had also removed the rear wing, which was put back on for the film. What the two cars shared was a With a 5.2-liter V12 making 449 horsepower and 370 pound-feet of torque, bolted to a five-speed manual transmission. The owner sold the coupe sometime after the film made its mark, the new owner — the consignor for the RM Sotheby's auction — reinstalled a larger U.S.-spec bumper and kept the rear wing. Now that the bar's been set, we're waiting for the second Countach to appear in an auction catalog. We suspect that consignor won't turn down $1.35M a second time. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2022 Lamborghini Countach LPI 800-4 revealed

Rear-wheel-drive Lamborghini Huracan coming to LA

We've got an invite to attend a "Lamborghini global product debut" in Los Angeles, and if an Autocar report is legit, it looks like that new car will be a rear-wheel-drive version of the Huracan. Despite touting all-wheel drive across its model range, Lamborghini did offer a rear-drive version of the Gallardo – the Huracan's predecessor – so a two-wheel-drive version of the new car makes a whole lot of sense. Autocar believes the RWD Huracan will be a lighter, more hardcore version of the already-good coupe. This new model is also tipped to be a limited-production car. The two-wheel-drive Gallardo was limited to just 250 units worldwide, and the same could be in store for this Huracan. Also, remember that Lamborghini does technically already make a rear-wheel-drive version of the Huracan: the LP 620-2 Super Trofeo racecar. What's more, Autocar says that Lamborghini could offer a rear-drive version of the topless Huracan LP 610-4 Spyder. Seems like an easy thing to do, especially if this RWD Huracan is, in fact, a more powerful, lightweight take on the entry-level Lambo. We'll know more during the Los Angeles Auto Show festivities, which kick off in just two weeks. Related Video: