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Lamborghini struggles to cap its own production to maintain brand exclusivity

Lamborghinis, Ferraris, Bentleys, and so on demand high prices, and that's not just because you’re buying incredible performance, technology and luxury. YouÂ’re also buying exclusivity. Recently, however, Wall Street and shareholders have been pressuring supercar makers to produce more cars and yield more profits. The problem is that higher production volume compromises exclusivity and dilutes the brand. So while LamborghiniÂ’s shareholders want the company to produce more cars, executives are seeking to impose limits and cap production. "We must not go on growing forever. We now have to consolidate these results and preserve exclusivity," Lamborghini CEO Stefano Domenicali told reporters at an event inaugurating the companyÂ’s newest paint and body shop at the SantÂ’Agata Bolognese plant in Italy. The execs are having limited success, however, as the company announced that it plans to sell more than 8,000 cars this year, which is “the right dimension of our company with our current product portfolio,” Domenicali said. A run of 8,000 cars would be an increase of 39 percent from 2018's total of 5,750 new Lambos. It has been a strong decade for Lamborghini; a mere 1,302 vehicles were sold back in 2010. However, that goal of 8,000 could swell to around 10,000 cars, depending on whether the company adds another model to its small lineup. Such a case would have to be deliberated among shareholders. Lamborghini saw considerable growth in the first quarter of this year, likely attributed to the launch of its Urus SUV. So far, analysts are forecasting an increase in revenue to around 1.7 billion euros, or $1.92 billion USD, up from 1.42 billion euros or $1.6 billion USD in 2018, said Chief Financial Officer Paolo Poma. At the same event, Lamborghini confirmed that an electric supercar is not in its future at this time as “customers are currently not interested,” Poma said. However, Lamborghini is indeed seeking to add hybrid vehicles to its lineup by 2025, as itÂ’s pressured to lower CO2 emissions and meet future mandates. The Urus is expected to be one of the cars receiving a hybrid powertrain, as it is not planned to get a V10 or V12 engine.

Lamborghini Aventador bursts into flames in London traffic

Italian supercars have a well-deserved reputation for sexy styling, fiery souls, and eye-wateringly high performance. They also have a reputation for occasionally bursting into flames with little to no provocation. The latest example of this startling habit happened in London when a bright yellow Lamborghini Aventador caught fire in the middle of rush hour traffic. According to Express, six firefighters and one engine from the London Fire Brigade were dispatched to the intersection of Southwark Street and Blackfriars Bridge in central London on the evening of June 8. When they arrived, they found a bright yellow Lamborghini Aventador burning in the middle of the street surrounded by curious onlookers. Traffic at the busy intersection ground to a halt as police moved people away from the burning car and firefighters worked quickly extinguished it. "This chap was sitting in traffic and I heard the car revving then someone shouted, 'Your car is on fire'," Dan Jenkins, a passerby who filmed the incident, told the Evening Standard. "It started off as a small flame on the side and then it escalated very quickly getting close to the engine. At the start, it looked like the exhaust was flaming like some supercars do." Amanda Compton, another witness, told the Standard, "The driver was revving up the car at traffic lights in a queue, there was a loud bang and the engine caught fire." Thankfully, the driver escaped unhurt, but the Lambo is probably a total loss. This isn't the first Aventador that has burned to the ground after the driver got a little too spirited with the accelerator. In October 2015, another yellow Aventador burned down in Dubai after the driver redlined the big V12 a few too many times in traffic. Related Video: News Source: The Evening Standard, The Mirror, The Express Auto News Weird Car News Lamborghini Coupe Supercars car fire

Take a closer look at Lamborghini's outrageous Veneno [w/video]

We couldn't pass up the chance to take a closer look at the outrageous Lamborghini Veneno. The ultra-limited-production 50th anniversary model looks downright lethal sitting under the lights of the Geneva Motor Show. Regardless of the 750-horsepower V12 lurking at the machine's core, the preponderance of vents, wings, splitters and fins means the hypercar can't help but look like it'll cut you for the fun of it. While most high-performance exotics are as much about what you can't see as what you can, the Veneno gets the ludicrous-loving 12-year-old kid inside of us cackling with joy.
We just can't decide whether this $3.4-million-dollar one-of-three hypercar is the hero or villain of our adolescent daydreams. Maybe both. Click through the detailed gallery for your best look yet at the latest bit of insanity from Lamborghini, and check out its official introduction video below.